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Business & Management · Master's

Master of Business Administration (Blue Ocean Strategy)

UCSI University

Program overview

The Master of Business Administration (Blue Ocean Strategy) programme is designed to build talent for business professionals, with an emphasis on market differentiation through value creation to reduce competition. It seeks to develop future leaders who can make substantial contributions in a variety of business situations by giving a comprehensive understanding of business dynamics and educating students to build uncontested market sectors. The programme is tailored for success in SMEs, international organisations, startups, and the public sector, providing graduates with a wide range of skills and expertise.

Entry Requirements

A bachelor’s degree in the field or related fields with a minimum CGPA of 2.5 or equivalent, as accepted by the HEP Senate.

For other qualifications and certificates (e.g.,related fields,relevant fields , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

business consultants, strategy analysts, innovation managers, and leaders in various industries, leveraging their expertise in market differentiation and value innovation to drive growth, lead strategic initiatives, and create uncontested market spaces, while also exploring opportunities in entrepreneurship, strategic marketing, and business development.

Curriculum

Show full curriculum

Core Courses

  • Marketing Management
  • Leadership
  • Blue Ocean Strategy
  • Business Accounting for Decision Making
  • Research Design and Analysis
  • Business Communication and Negotiation
  • Economies for Strategic Planning
  • Blue Ocean Strategy Consulting Practice
  • Corporate Strategic Management
  • Applied Blue Ocean Case Study

Electives

  • Consumer Behaviour
  • Financial Management and Policy
  • Entrepreneurship
  • Human Resource Management

Available scholarships

  • International Student Tuition Fee Rebate

    Up to 20% coverage

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

Entry requirements

Master's: a bachelor's degree in a related field.

Typically IELTS 6 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

No commitment required