Business & ManagementBachelor's
Bachelor of Arts (Hons) in Accounting & Finance
Nilai University
Scholarship available
- Duration
- 3 years
- First year
- RM 23,320
- Intakes
- January, June, September
Business & Management · Bachelor's
Bachelor of Business Administration (Hons) in Digital Marketing
Nilai University
Program overview
Nilai University's Bachelor of Business Administration (Honours) in Digital Marketing programme offers students specialized training in digital marketing strategies and processes. Students study digital advertising, social media marketing, search engine optimization, content marketing, and analytics through a blend of academic training and hands-on projects. Graduates are equipped to work as content producers, social media managers, digital marketing professionals, or to launch their own businesses in the industry.
Entry Requirements
STPM
Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Future Career
The programme is specially tailored for undergraduate’s degree level to fulfil the industry’s need for highly knowledgeable and skilled professionals in related fields
- Careers :
Digital Marketing Manager , Brand Manager , Social Media Manager , Online Content Developer , Search Engine , Optimisation Specialist , Web Designer.
Curriculum
Show full curriculum
Programme Module
Core (Common)
- Business Ethics and Social Responsibilities
- Introduction to Finance
- Introduction to Financial Accounting
- Introduction to Management Accounting
- Quantitative Methods for Business
- Essentials of Information Skills
- Principles of Marketing
- Foundation of Business
- Business Communications
- Business Process Management
- Law for Business
- Principles of Microeconomics
- Principles of Macroeconomics
- Principles of Management
- Marketing Management
- Perspective of Marketing Communications
- Strategic Marketing
- Human Resource Management
- Management Information System
Core (Discipline)
- Personal Finance
- Financial Technology
- Organisational Behaviour
- Marketing Management
- Entrepreneurship
- Digital Marketing
- E-Commerce
- International Business
- Business Analytics
- Logistics and Supply Chain Management
- Global Talent Management
- Business Research Methods
Specilisation
- Consumer Behaviour
- Ethics in Digital Marketing
- Marketing Research
- Global Marketing
- Advertising Marketing
- Social Media Marketing
- Affiliate Marketing
- Mobile & Email Marketing
- Search Engine Optimization and Minimization
- Web Analytics
Compulsory
- Philosophy & Current Issues
- Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
- Integrity and Anti-corruption
- Co-curriculum
Industrial Training
- Internship
Available scholarships
International Discount (MENA Region)
Up to 30% coverage
A 30% tuition fee reduction is available to students originating from the MENA region. This discount features no prerequisite conditions and will be applied automatically to eligible student accounts upon enrollment.
International Discount
Up to 50% coverage
A 50% tuition fee reduction is available to all international students. To qualify, applicants must present their official high school certificate during the application process. To retain this 50% discount throughout their studies, students must maintain the required minimum CGPA at the end of every semester.
Entry requirements
Bachelor's: strong high-school results, a foundation, or a diploma.
Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.
Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.
Career opportunities
- Business manager
- Marketing specialist
- Accountant
- Financial analyst
- Entrepreneur
Related programs
- Business & ManagementBachelor's
Bachelor of Business Administration (Honours) in Global Logistic
Nilai University
Scholarship available
- Duration
- 3 years
- First year
- RM 21,200
- Intakes
- January, June, September
- Business & ManagementBachelor's
Bachelor of Accountancy (Honours)
INTI International University
Scholarship available
- Duration
- 4 years
- First year
- RM 24,532
- Intakes
- January, May, August
- Business & ManagementBachelor's
Bachelor of Accounting & Finance (Honours)
INTI International University
Scholarship available
- Duration
- 3 years
- First year
- RM 29,184
- Intakes
- January, May, August
Is this program right for you?
Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.
No commitment required