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وجهة يونيWijhaUni
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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Business Administration (Hons) in Digital Marketing

جامعة نيلاي

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

Nilai University's Bachelor of Business Administration (Honours) in Digital Marketing programme offers students specialized training in digital marketing strategies and processes. Students study digital advertising, social media marketing, search engine optimization, content marketing, and analytics through a blend of academic training and hands-on projects. Graduates are equipped to work as content producers, social media managers, digital marketing professionals, or to launch their own businesses in the industry.

Entry Requirements

STPM

Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Career

The programme is specially tailored for undergraduate’s degree level to fulfil the industry’s need for highly knowledgeable and skilled professionals in related fields

  • Careers :

Digital Marketing Manager , Brand Manager , Social Media Manager , Online Content Developer , Search Engine , Optimisation Specialist , Web Designer.

المنهج الدراسي

عرض المنهج كاملاً

Programme Module

Core (Common)

  • Business Ethics and Social Responsibilities
  • Introduction to Finance
  • Introduction to Financial Accounting
  • Introduction to Management Accounting
  • Quantitative Methods for Business
  • Essentials of Information Skills
  • Principles of Marketing
  • Foundation of Business
  • Business Communications
  • Business Process Management
  • Law for Business
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Principles of Management
  • Marketing Management
  • Perspective of Marketing Communications
  • Strategic Marketing
  • Human Resource Management
  • Management Information System

Core (Discipline)

  • Personal Finance
  • Financial Technology
  • Organisational Behaviour
  • Marketing Management
  • Entrepreneurship
  • Digital Marketing
  • E-Commerce
  • International Business
  • Business Analytics
  • Logistics and Supply Chain Management
  • Global Talent Management
  • Business Research Methods

Specilisation

  • Consumer Behaviour
  • Ethics in Digital Marketing
  • Marketing Research
  • Global Marketing
  • Advertising Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Mobile & Email Marketing
  • Search Engine Optimization and Minimization
  • Web Analytics

Compulsory

  • Philosophy & Current Issues
  • Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
  • Integrity and Anti-corruption
  • Co-curriculum

Industrial Training

  • Internship

المنح المتاحة

  • International Discount (MENA Region)

    تغطية حتى 30%

    A 30% tuition fee reduction is available to students originating from the MENA region. This discount features no prerequisite conditions and will be applied automatically to eligible student accounts upon enrollment.

  • International Discount

    تغطية حتى 50%

    A 50% tuition fee reduction is available to all international students. To qualify, applicants must present their official high school certificate during the application process. To retain this 50% discount throughout their studies, students must maintain the required minimum CGPA at the end of every semester.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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