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WijhaUniوجهة يوني
العربية

Business & Management · Bachelor's

Bachelor of Arts (Hons) in Marketing

UCSI University

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Program overview

The Bachelor of Arts (Hons) in Marketing Program at UCSI University Malaysia offers a thorough comprehension of marketing functions within organizations and the broader business context. Graduates will have honed their analytical and strategic thinking abilities, while also gaining essential skills in creativity, critical analysis, problem-solving, and communication. Marketing is a field that calls for individuals who can align market perception with actionable plans, often attracting creative and ambitious individuals who strive for unique and impactful outcomes

Entry Requirements

  • STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
  • For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

Marketing Manager, Corporate Branding Consultant, Business Development Manager, Sales Manager, Retail Manager, Advertising & Promotion Manager, Consultant, Public Relations Consultant.

Curriculum

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Year 1

  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Introduction to Digital Marketing
  • Statistics and its Applications
  • Co-Operative Placement 1

Electives (Choose one)

  • Sustainability in Business
  • Introduction to Branding

Year 2

  • Consumer Behaviour
  • Marketing Analytic
  • Marketing Processes
  • Managing People
  • Entrepreneurship
  • Financial Management
  • Business Research Method
  • Internet and SEO Marketing
  • Sales Management
  • Operations Management
  • Management Ethics
  • Co-Operative Placement 2

Year 3

  • Social Media Marketing
  • Strategic Marketing
  • Integrated Marketing Communications
  • Marketing Research Project A
  • Marketing Research Project B
  • Services Marketing
  • Retail Brand Management
  • International Sustainable Marketing
  • Current Issues in Marketing
  • Strategic Management
  • Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

For foreign students:

  • Philosophy and Contemporary Issues
  • Communication in Bahasa Melayu 3
  • (Bahasa Melayu Komunikasi 3)

Available scholarships

  • International Student Tuition Fee Rebate

    Up to 20% coverage

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Related programs

Is this program right for you?

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