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العربية

Business & Management · Bachelor's

Bachelor of Arts (Hons) in Branding and Advertising

UCSI University

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Program overview

The Bachelor of Arts (Hons) in Branding and Advertising Program at UCSI University Malatsia is the only one in Malaysia that combines branding and advertising. It prepares students to be proficient brand builders by integrating strategic marketing and creative advertising. With a focus on game-changing strategies, adaptability, and perseverance, this program equips students with the skills needed for success. It is a unique offering exclusive to UCSI, and the department boasts a highly qualified faculty, with 70% holding PhD qualifications.

Entry Requirements

  • STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
  • For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

Brand Executive, Brand Management, Product Management, Account Management, Channel Management, Channel Development, Advertising Executive, Advertising Manager, Event Planner, Event Manager, Campaign Development Executive, Media Executive, Media Plannerm Academician, Entrepreneur.

Curriculum

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Year 1

  • Fundamentals of Advertising
  • Introduction to Digital Marketing
  • Introduction to Branding
  • Statistics and its Applications
  • Microeconomics
  • Macroeconomics
  • Business Information System
  • Organisational Behaviour
  • Fundamentals of Marketing
  • Co-Operative Placement 1

Elective 1 (Choose one)

  • Visual Communication
  • Sustainability in Business

Year 2

  • Fundamentals of Management
  • Managing People
  • Business Accounting
  • Marketing Processes
  • Consumer Behaviour
  • Sales Management
  • Financial Management
  • Writing for Mass Communication
  • Business Research Methods
  • Management Ethics
  • Internet and SEO Marketing
  • Co-operative Placement 2

Year 3

  • Social Media Marketing
  • Strategic Advertising Management
  • Advertising Media Planning
  • Strategic Management
  • Operations Management
  • Final Year Project A
  • Strategic Brand Management
  • Retail Brand Management
  • Services Marketing
  • Entrepreneurship
  • Final Year Project B
  • Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

For foreign students:

  • Philosophy and Contemporary Issues
  • Communication in Bahasa Melayu 3
  • (Bahasa Melayu Komunikasi 3)

All students:

  • U2 - University Life
  • U2 - Integriti dan Anti Rasuah (Integrity and Anti-Corruption)
  • U4 - Extracurricular Learning Experience 1
  • U4 - Extracurricular Learning Experience 2
  • U4 - Extracurricular Learning Experience 3

Available scholarships

  • International Student Tuition Fee Rebate

    Up to 20% coverage

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Related programs

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