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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Arts (Honours) in Global Sustainable Tourism

جامعة UCSI

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Arts (Honours) in Global Sustainable Tourism at UCSI University equips graduates to drive positive change in the tourism sector by addressing critical global challenges such as climate change, cultural preservation, and social equity. By implementing sustainable practices and innovative solutions, graduates can transform tourism into a force for good, contributing to the conservation of natural resources, the empowerment of local communities, and the promotion of cross-cultural understanding.

Students can expect a dynamic and engaging learning environment that combines theoretical knowledge with practical applications. The program includes a blend of lectures, case studies, field trips, and hands-on projects that simulate real-world scenarios in the tourism industry. This immersive approach prepares students to tackle complex sustainability issues, develop critical thinking skills, and foster creativity in problem-solving.

Through collaborative work, internships, and interactions with industry experts, students gain valuable experience and build a professional network, positioning them to make a meaningful impact in the field of sustainable tourism upon graduation.

Entry Requirements

STPM

A minimum CGPA of 2.0 is required.

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

  • Educators
  • Consultants
  • Journalism/sustainable tourism
  • Sustainable tourism manager
  • Tourism development planner
  • Eco-tourism specialist
  • Sustainability consultant for tourism
  • Destination marketing and sustainability specialist
  • Cultural heritage manager
  • Tourism policy analyst

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Business Communication
  • Fundamentals of Hospitality and Tourism Industry
  • Introduction to Hospitality Accounting
  • Adventure and Ecotourism
  • Tourism and Heritage Planning
  • Principles of Marketing
  • Malaysian Experiential Tourism
  • Destination Marketing and Management
  • Cross Cultural Studies
  • Hospitality and Tourism Law
  • Japanese Language
  • German Language
  • Mandarin Language
  • Korean Language
  • French Language
  • Bahasa Melayu Komunikasi 3
  • Penghayatan Etika dan Peradaban
  • Falsafah dan Isu Semasa
  • University Life
  • Kursus Integriti & Anti-Rasuah (KIAR)
  • Extra-curricular Learning Experience 1

Year 2

  • Entrepreneurship
  • Tourism Product Design and Development
  • Global Sustainable Tourism Development
  • Sustainability in Business and Innovation
  • Hospitality and Tourism Human Resource Management
  • Introduction to Management and Organisation Theory
  • Social Responsibility in the Global Hospitality and Tourism Industry
  • Business Research Methods
  • Climate Change, the Global Environment and Society
  • Sustainability Team Management
  • Global Media and Society Sustainability
  • Industry Placement I
  • Extra-curricular Learning Experience 2

Year 3

  • Sustainable Logistic and Transportation
  • Coastal and Marine Tourism
  • Consumer Behaviour
  • Hospitality and Tourism Strategic Management
  • Tourism Planning, Development and Management
  • Global Perspectives on Water and Environment
  • Tourism and Business of Hotels
  • Leadership and Business Performance
  • Casino, Club and Resort Management
  • Convention Sales, Services and Operation
  • Independent Project A
  • Independent Project B
  • Industry Placement II
  • Extra-curricular Learning Experience 3

General Courses (MPU) are compulsory for all students.

For Malaysian students:

  • Appreciation of Ethics and Civilisations
  • Integrity and Anti-Corruption

For International students:

  • Communication in Bahasa Melayu 2
  • Integrity and Anti-Corruption

المنح المتاحة

  • International Student Tuition Fee Rebate

    تغطية حتى 20%

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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