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إدارة الأعمال والتسويق · بكالوريوس

Bachelor (Hons) in Event and Tourism Management (A Dual Award With HTMi Switzerland)

جامعة UCSI

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نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor (Hons) in Event and Tourism Management (A Dual Award With HTMi Switzerland) Program at UCSI University Malaysia is designed to provide students with a competitive edge in the lucrative event and tourism industry. It focuses on imparting operational, supervisory, and managerial knowledge and skills essential for effective modern management in this business sector. The programme covers a broad range of areas, including conventions, events, and tourism, equipping students with a comprehensive understanding of these fields. By completing this programme, students will be well-prepared to thrive in the dynamic and multi-million ringgit event and tourism industry.

Entry Requirements

  • Pass STPM with Minimum 2 principals (C)
  • For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

Travel Agency Manager, Tour Operator, Cruise Manager, Theme Park Manager, Tourism Project Manager, Recreation Manager, Event Manager, Convention Centre Manager, Entertainment Specialist, Banquet Manager.

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Introduction to Accounting
  • Fundamentals of Hospitality and Tourism Industry
  • Cross Cultural Studies
  • Introduction to Management and Organisation Theory
  • Hospitality and Tourism Human Resource Management
  • Business Statistics
  • Introduction to the Events Industry
  • Event Design and Production
  • Destination Marketing
  • Special Interest Tourism

Elective 1 (Choose One)

  • Japanese Language, German Language, Mandarin Language, Korean Language, French Language

Elective 2 (Choose One)

  • Business Communication, Event Public Relation

Year 2

  • Graphic Design and Photography
  • Managing Event Venues
  • Tour and Travel Operations
  • Visitor Attraction Management
  • Entrepreneurship
  • Event Operations Management
  • Business Research Method
  • Business Events
  • Hospitality and Tourism Strategic Management
  • Independent Project A
  • Event Bidding
  • Technology for Events

Elective 3 (Choose One)

  • Casino, Club and Resort Management, Convention Sales, Services and Operations

Elective 4 (Choose One)

  • Financial Management for Hospitality and Tourism, Hospitality Revenue Management

Year 3

  • Tourism and Business of Hotels
  • Tourism Planning, Development and Management
  • Leadership and Business Performance
  • Independent Project B
  • Event Risk Management
  • Community Service in Tourism
  • Co-operative Placement

General Courses (MPU) are compulsory for all students.

For foreign students:

  • Philosophy and Contemporary Issues
  • Communication in Bahasa Melayu 3
  • (Bahasa Melayu Komunikasi 3)

All students:

  • U2 - University Life
  • U4 - Extra-curricular Learning Experience I
  • U4 - Extra-curricular Learning Experience II
  • U4 - Extra-curricular Learning Experience III

المنح المتاحة

  • International Student Tuition Fee Rebate

    تغطية حتى 20%

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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