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إدارة الأعمال والتسويق · بكالوريوس

Bachelor in Business Management (Honours)

جامعة UCSI

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نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor in Business Management (Honours) at UCSI University is designed to prepare future business professionals by equipping them with essential skills and knowledge across various functional areas of management. The program covers foundational courses in accounting, economics, and marketing, as well as specialized topics such as human resource management and strategic marketing, providing a comprehensive understanding of business operations.

Emphasizing an entrepreneurial mindset and organizational development capabilities, the program prepares future leaders to thrive in dynamic business environments. Students engage in practical learning experiences, enabling them to apply theoretical concepts to real-world challenges and develop the competencies needed for successful careers in business management.

Entry Requirements

STPM

2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level.

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Administrative executive
  • Purchasing executive
  • Business consultant
  • Human resource manager
  • Operation manager
  • Business development executive
  • Entrepreneur
  • Project manager
  • Business support manager
  • Customer relations manager
  • Supply chain manager
  • Management analyst

المنهج الدراسي

عرض المنهج كاملاً

Year 1

  • Introductory Accounting
  • Microeconomics
  • Fundamentals of Marketing
  • Business Communication
  • Statistics and Its Applications
  • Fundamentals of Management
  • Introductory to Management Accounting
  • Macroeconomics
  • Business Law
  • Business Information System
  • Business Ethics in Ethical Decision Making
  • Business Mathematics

Year 2

  • Human Resource Management
  • Sustainability in Business
  • Leadership
  • Financial Management
  • Operation Management
  • Logistics and Supply Chain Management
  • Entrepreneurship
  • Business Research Methods
  • Organisational Management
  • Quality Management and ISO
  • Digital Business and E-Commerce Management
  • Co-operative Placement 1

Year 3

  • Business Research Project Proposal
  • Strategic Management
  • Organisational Theory and Design
  • Business Research Project Report
  • Strategic Marketing
  • Project Management
  • Co-operative Placement 2

Electives:

Human Resource Management Pathway

  • Organisational Behaviour
  • Compensation Management
  • Human Resource Development
  • Industrial Relations and Talent Management

Logistics and Supply Chain Management Pathway

  • Import and Export Management
  • Warehouse Management
  • Procurement Management
  • Sustainable Supply Chain Operation Management

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

  • Appreciation of Ethics and Civilizations
  • (Penghayatan Etika and Peradaban)
  • Philosophy and Contemporary Issues
  • (Falsafah dan Isu Semasa)

For foreign students:

  • Philosophy and Contemporary Issues
  • (Falsafah dan Isu Semasa)
  • Communication in Bahasa Melayu 3
  • (Bahasa Melayu Komunikasi 3)

All students:

  • U2 - University Life
  • U2 - Integrity and Anti-Corruption (Kursus Integriti dan Anti-Rasuah)
  • U4 - Extra-curricular Learning Experience I
  • U4 - Extra-curricular Learning Experience II
  • U4 - Extra-curricular Learning Experience III

المنح المتاحة

  • International Student Tuition Fee Rebate

    تغطية حتى 20%

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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