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Business & Management · Master's

Master of Business Administration with a specialism in Digital Leadership

Asia Pacific University of Technology & Innovation (APU)

Program overview

Embark on a transformative journey with APU University Malaysia Master of Business Administration with a specialism in Digital Leadership program. Explore a myriad of invaluable insights and skills, detailed below:

What you will learn in a glance?

The Master of Business Administration (MBA) program with a specialization in Digital Leadership offers students a focused curriculum tailored to prepare them for leadership roles in the digital era. Core business courses are complemented by specialized coursework in digital strategy, technology integration, and data analytics. Emphasis is placed on developing leadership and communication skills specifically for the digital environment. Through hands-on learning experiences, students gain practical expertise in leading organizations through digital transformation and leveraging technology for innovation. Overall, the program equips graduates with the knowledge, skills, and strategic mindset needed to succeed as digital leaders in today's rapidly evolving business landscape.

Dual Degrees from APU and DMU United Kindom

Students who joined the Master of Business Administration with a specialism in Digital Leadership program at APU University Malaysia will have the option to apply for the APU-DMU Dual Degree Scheme. Under this Scheme, students will be able to get 2 Degree Certificates and transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK. please note this is optional and costs GBP 375 Per year. For more information about this Scheme (Click here)

General Requirements:

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​​• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

Curriculum

Show full curriculum

This programme comprises of 7 core modules (including Research Methodology module), 3 specialisation modules, 2 elective modules and a project. The modules take into consideration issues of management skills, marketing, managing strategy, change management, and digital leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.

PRE-REQUISITE MODULES

(FOR NON-BUSINESS STUDENTS: TO BE COMPLETED UPON 1st MONTH OF THE PROGRAMME)

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

CORE MODULES

  • Managerial Finance
  • Managerial Economics
  • Strategic Marketing Management
  • Human Resource Management
  • Research Methodology
  • Statistical Decision Making
  • Project

SPECIALISATION MODULES

  • Leading Digital Business Transformation
  • Big Data Analytics and Technologies
  • Digital Execution
  • Global Strategic Management

ELECTIVE MODULES (CHOOSE 2)

  • Technology Management
  • Managing Creativity and Innovation
  • Entrepreneurship
  • Behavioural Science, Social Media & Marketing Analytics

Available scholarships

  • Yemeni & Palestinian Student Discount

    Up to 30% coverage

    A 30% tuition fee discount is available to students from Yemen and Palestine, with no prerequisite conditions. This 30% deduction is applied annually and will be deducted from the tuition fee each year of study.

  • International Student Discount

    Up to 30% coverage

    Up to 30% tuition fee discount is available to i International students. To qualify for this discount, Applicants must present their official high school certificate upon application.

Entry requirements

Master's: a bachelor's degree in a related field.

Typically IELTS 6 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

No commitment required