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Communication & Media · Master's

Master in Strategic Communication

UCSI University

Program overview

The Master in Strategic Communication program at UCSI University equips graduates with theoretical knowledge and practical skills in strategic communication, digital media, and marketing. Through a hands-on curriculum, students learn to analyze and solve complex communication problems, develop effective strategies, and utilize digital platforms for engagement. Graduates are prepared for careers in corporate communication, public relations, digital marketing, and media management.

Entry Requirements

A bachelor’s degree with minimum CGPA of 2.75 or equivalent, as accepted by the HEP Senate.

For other qualifications and certificates (e.g.,Other qualifications equivalent to a Bachelor’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Communication strategists, public relations managers, social media specialists, digital marketers, advertising executives, and media relations officers, leveraging their expertise to drive effective communication strategies, enhance organizational reputation, engage audiences across diverse channels, and manage media relationships.

Curriculum

Show full curriculum

Core (Compulsory)

  • Theories and Concepts in Media and Communications
  • Methods of Research in Media & Communications
  • Critical Approaches to Strategic Communications

Electives (Select two)

  • Corporate Communications
  • Statistics in Strategic comm
  • Big Data Analytics
  • Crisis Communication
  • Strategic Communication in Practice: Professional Perspectives
  • Social Media Marketing Strategies

Candidates will also be expected to complete a dissertation to graduate.

Available scholarships

  • International Student Tuition Fee Rebate

    Up to 20% coverage

    Up to 20% Tuition Fee Reduction: Students may Submit a request to apply for the discount Upon arrival in Malaysia, and following the completion of the registration process.

Entry requirements

Master's: a bachelor's degree in a related field.

Typically IELTS 6 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

No commitment required