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WijhaUniوجهة يوني
العربية

Business & Management · Bachelor's

Bachelor of Science (Honours) in Conventions and Events Management

Sunway University

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Program overview

The BSc (Hons) in Conventions and Events Management provides an industry-focused curriculum designed to prepare you for a professional career in the event sector.

The program covers everything from conceptualizing and pitching an event to promotion, production, management, and evaluation, addressing all facets of event management. You will graduate as a competent, industry-ready professional equipped with strong leadership skills, technical expertise, effective communication techniques, and problem-solving abilities, whether working collaboratively or independently. The project management skills you acquire are also transferable to other business sectors, including marketing, business development, and public relations.

You will gain essential practical experience through an 18-week industry internship. Strong connections with industry professionals, conference associations, convention centers, and tourism bureaus will facilitate your internship placements and enhance your future employment prospects across various industries.

Entry Requirements

STPM

Average C or CGPA 2.0 (min 2 Principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Account director
  • Business Development Manager
  • Business exhibitions planner /director
  • Convention services manager
  • Meeting, convention & event planner/director
  • Sales director

Curriculum

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Year 1

  • Business Environment
  • Business Events
  • Business of Tourism & Hospitality
  • Emerging Technology for Events
  • English for the Hospitality & Service Industry
  • Fundamentals of Accounting
  • Innovative Communication & Engagement
  • Principles of Marketing
  • Small Business Venture

Year 2

  • Business & Hospitality Law
  • Communication Skills
  • Exhibition & Exposition Management
  • Internship Part 1 (10 weeks)

Electives

Choose 1 Stream OR Study Abroad

Stream 1: Adventure & Entertainment

  • Adventure & Amusement
  • Elite Travel Services
  • Festival & Hallmark
  • Elective Subject

Stream 2: Luxury & Prestige

  • Elite Travel Services
  • Luxury Brand Management
  • Protocol & VIP Management
  • Elective Subject

Stream 3: AI & Digital Solutions

  • Digital Business
  • Digital Economy
  • Digital Marketing
  • Elective Subject

These are the recommended electives for this programme. However, students can also choose free electives offered university-wide. The electives are subject to availability.

Career Prospects

  • Project Manager
  • Event Designer
  • Business Event Specialist
  • Event Technology Specialist
  • Logistic and Event Space Manager
  • Sponsorship Manager

Year 3

  • Contemporary Issues
  • Entrepreneurial Mindset & Skills* (Offered in either Year 2 or 3)
  • Internship Part 2 (10 weeks)
  • Managing People in the Hospitality & Service Industry
  • Project Ideation
  • Project Realisation
  • Research Methods
  • Research Project
  • Strategic Management for the Hospitality & Service Industry

Programme Electives (Choose 1 in Year 2 or 3)

  • Beverage Studies
  • Food & Beverage Management

MOHE Compulsory General Studies Subjects

For Local Students:

  • Appreciation of Ethics & Civilisation
  • Bahasa Kebangsaan A (for students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Community Service for Planetary Health
  • Integrity & Anti-Corruption
  • Philosophy & Current Issues

For International Students:

  • Appreciation of Ethics & Civilisation
  • Community Service for Planetary Health
  • Critical Thinking
  • Integrity & Anti-Corruption
  • Malay Language for Communication 2

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Related programs

Is this program right for you?

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