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Art & Design · Bachelor's

Bachelor of Multimedia (Hons.) Advertising Design

Multimedia University (MMU)

Program overview

The Bachelor of Multimedia (Hons.) in Advertising Design is a three-year program that focuses on producing creative advertising content. Students learn persuasive communication through design and multimedia applications, emphasizing branding, advertising strategy, and media solutions. Graduates possess the skills to generate creative ideas and transform them into effective advertising campaigns. They can pursue careers in advertising agencies, design studios, or marketing departments.

Entry Requirements

Candidates with CGPA below 2.50 may be admitted subject to a rigorous internal assessment process.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Art Director, Designer, or Manager in Publications, Corporate and Communication Departments, Advertising Agencies, Design Houses, Production Houses, and Retailers; or Manager, Designer, or Art Director for Film, Animation, Music Production Houses and Broadcast Agencies; or

Manager of Art, Design, and Branding for Retailers, Entrepreneurs, and Product Designs; or Manager, Designer for Advertising related activities for small businesses, Online, Print, Exhibition, Outdoor, and Web Advertising

Curriculum

Show full curriculum

Core

Year 1

Advertising Design 1

Advertising Design 2

Web Design

Environmental Design

Media Culture

Video Production

Media Aesthetics

3D Modelling and Printing

Internet and Mobile Application

Mobile App Design and Development

Year 2

Advertising Design 3

Advertising Design 4

Audio Visual for Advertising

E-marketing

Multimodal Interaction Design

Semiotic Studies

Sound Design 1

Integrated Marketing Communication

Video Production for Advertising

Year 3

Advertising Design Project 1

Advertising Design Project 2

Interactive Technology for Advertising

Design Research

Sound Design 2

Media Law

Media Anthropology

Internship Programme

Elective Modules

Corporate Identity

Diagram Design

Project Management

Motion Capture

University Subjects

Integrity and Leadership

Philosophy and Current Issues

Appreciation of Ethics and Civilizations

Bahasa Kebangsaan A (Students without credit in BM at SPM Level)

Bahasa Melayu Komunikasi 2 (International students)

Character Building

Sustainable Society

Fundamentals of Digital Competence with Basic Programming

Available scholarships

  • International Student Discount

    Up to 10% coverage

    Automatically applied upon submission of the application for an official University Offer Letter.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Graphic designer
  • UX designer
  • Interior designer
  • Art director

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

No commitment required