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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Hons) - Online Degree

SEGi University

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Program overview

The Bachelor of Mass Communication (Hons) – ODL Program at SEGi University Malaysia focuses on mass communication and provides students with practical skills, theoretical knowledge, and hands-on training. The program offers a blended learning approach for adult learners, allowing them to study at their own pace while maintaining work-life balance. Graduates receive a full SEGi University qualification and have networking opportunities with peers in the industry.

Entry Requirements

A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Journalist
  • Corporate Communication Executive
  • Public Relations Executive
  • Advertising Executive
  • Content Creator
  • Copywriter
  • Media Planner
  • Television Presenter
  • Radio Presenter

Curriculum

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Programme Subjects

  • Understanding Broadcasting
  • Understanding Journalism
  • Communication English
  • Understanding Public Relation
  • Integrated Marketing Communication
  • Corporate Communication
  • Creative Writing
  • Media Technology & Practices
  • Understanding Advertising
  • Psychology in Communication
  • Managing Media and Business
  • Social Media and PR Practices
  • Sociology of Media & Culture
  • Public Opinion and Propaganda
  • Mass Comm. & Stories of Mass Media
  • Media Law, Power & Public Opinion
  • Creative & Innovative Publishing
  • Theory and Principles of Communication
  • Business Ethics
  • Environmental Management & Technology
  • Entrepreneurship Development
  • Communication & Campaign Management
  • Research Methods
  • Media Relations and Publicity (PR)
  • Industrial Training
  • Research Project
  • Public Relations and Media Writing (PR)
  • Strategies and Practices in Public Relations (PR)

Mata Pelajaran Umum (MPU)

  • TITAS / Bahasa Melayu Komunikasi 2
  • Hubungan Etnik / Pengajian Malaysia 3
  • Bahasa Kebangsaan A / Effective Listening
  • Personal Health Management
  • Pengurusan Ko-Kurikulum

Available scholarships

  • International Student Discount

    Up to 20% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    Up to 30% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    Up to 50% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

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