Skip to content
WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Hons)

INTI International University

Check My EligibilityTalk to an Advisor

Program overview

The Bachelor of Mass Communication (Hons) Program at INTI International University Malaysia offers a wide range of subjects, including Public Relations, Advertising, TV Production, Journalism, Graphic Communication, and Marketing. Through hands-on assignments and internships, students gain practical experience and discover their passion within the field. The program also brings industry professionals into the classroom, reducing the gap between students and the industries they will be a part of in the future.

Entry Requirements

STPM

Grade C in 2 subjects or CGPA 2.00, Credit in English at SPM level

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Dual Award

Students earn two awards from INTI International University and the University of Hertfordshire, UK.

Future Careers

Advertising,Journalism,Public Relations,Broadcasting

Curriculum

Show full curriculum

Year 1

  • Academic Writing
  • Communication Technology
  • Communication Theory
  • Introduction to Mass Communication
  • Introduction to Sociology
  • Mass Media & Society
  • Media Ethics
  • Social Psychology

Year 2

  • Communication Law
  • Communication Research Methods
  • Cross-Cultural Communication
  • Introduction to Advertising
  • Introduction to Broadcasting
  • Introduction to Journalism
  • Organisational Communication
  • Principles of Public Relations

Year 3

  • Final Year Project
  • Media Management
  • Development Communication

Specialisation (Choose one)

Advertising

  • Advertising Copywriting
  • Creative Strategy Campaigns
  • Integrated Marketing Communication
  • Media Planning Analysis

Journalism

  • Feature Writing
  • News Reporting
  • Publication Design & Production
  • Digital Journalism

Public Relations

  • Public Opinion
  • Public Relations & Corporate Identity
  • Public Relations Writing
  • Special Event Production

Broadcasting

  • Broadcasting Production
  • Digital Video & Sound Technology
  • TV Production Project
  • Digital Post Production

General elective** courses (Choose three)

  • Consumer Behaviour
  • E-Commerce Theory and Applications
  • Desktop Publishing & Computer Graphics Editing
  • Foundations of Business
  • Foundations of Marketing
  • Marketing Planning
  • Organisational Behaviour
  • Principles of Information Technology
  • Web Design and Development with Multimedia
  • Global Integrated Project

Communicative foreign languages (Choose one)

  • French
  • German
  • Japanese
  • Mandarin

MPU Subjects

1. Compulsory

  • Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
  • Philosophy and Current Issues
  • Integrity and Anti-Corruption
  • Co-curriculum
  • Bahasa Kebangsaan A*

2. Electives (choose one)

  • Corporate Social Responsibility
  • Design Thinking
  • Presentation Skills

* For Malaysian students who do not have a credit in SPM BM.

** For offering of electives, please consult the Head of Programme.

Available scholarships

  • Sudanese Tuition Discount

    Up to 50% coverage

    This scholarship offers a 50% discount applicable to registration fees for students of Sudanese nationality.

  • International Discount up to 45 %

    Up to 45% coverage

    A tuition fee reduction of up to 45% is available for international students

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 6 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

Check My EligibilityChat on WhatsApp

No commitment required