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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Hons) in Broadcasting

SEGi University

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Program overview

The Bachelor of Mass Communication (Hons) in Broadcasting Program at SEGi University Malaysia focuses on equipping students with the necessary skills and knowledge to create and distribute content across various platforms. The program covers the latest broadcasting technologies and methods, including live streaming, podcasting, and social media. Emphasizing storytelling, audience engagement, and critical thinking, the program prepares students for careers in both traditional broadcasting and online environments. Upon graduation, students will be capable of producing and disseminating high-quality content that informs and entertains audiences in the dynamic media landscape.

Entry Requirements

STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Content Creator
  • Media Liaison Officer
  • PR and Event Organizer
  • Media Data Researcher
  • Floor Manager

Curriculum

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Year 1

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media

Year 2

  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing

Year 3

  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training

MPU

  • Philosophy and Current Issues (for local & international students)
  • Bahasa Melayu Komunikasi 2 (for international students only)

Broadcasting Elective

  • Documentary Feature Production
  • Managing Television Program and Production
  • TV and Online Broadcast Journalism

Available scholarships

  • International Student Discount

    Up to 20% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    Up to 30% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    Up to 50% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

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