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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Hons) in Advertising

SEGi University

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Program overview

The Bachelor of Mass Communication (Hons) in Advertising Program at SEGi University Malaysia prepares students to create persuasive messages for target audiences. Through hands-on experience with advertising campaigns, they learn about consumer behavior and digital advertising trends. The program emphasizes creativity, collaboration, and data-driven decision-making, preparing students for careers in advertising agencies, media companies, and brand management.

Entry Requirements

STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Digital Content Creator
  • Digital Content Writer
  • Copywriter
  • Media Planner & Strategist
  • Media Officer –Monitoring marketing SEO apps / updating sites
  • Client Liaison Officer
  • PR and Event Organizer

Curriculum

Show full curriculum

Year 1

  • Communication English
  • Media Technology & Practices
  • Understanding Advertising
  • Understanding Journalism
  • Understanding Public Relations
  • Understanding Broadcasting
  • Corporate Communication
  • Creative & Innovative Publishing
  • Integrated Marketing Communication
  • Psychology in Communication
  • Mass Communication & Stories of Mass Media

Year 2

  • Media Law, Power & Public Opinion
  • Entrepreneurship
  • Theory and Principles of Communication
  • Business Ethics
  • Managing Media and Business
  • Sociology of Media & Culture
  • Research Methods
  • Social Media and Public Relation Practices
  • Public Opinion and Propaganda
  • Creative Writing

Year 3

  • Communication & Campaign Management
  • Environmental Management & Tech
  • Elective 1
  • Elective 2
  • Elective 3
  • Research Project
  • Industrial Training

MPU

  • Philosophy and Current Issues (for local & international students)
  • Bahasa Melayu Komunikasi 2 (for international students only)

Advertising Elective

  • Advertising Copywriting & Digital Publishing
  • Advertising Strategies & Planning
  • Internet Advertising & Management

Available scholarships

  • International Student Discount

    Up to 20% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    Up to 30% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

  • International Student Discount

    Up to 50% coverage

    The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

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