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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Mass Communication (Honours)

Taylor's University

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Program overview

The Bachelor of Mass Communication (Honours) Program at Taylor's University Malaysia prepares students with the necessary skills in researching, writing, strategizing, and executing effective communication plans. Students will learn to plan, manage, and implement various communication tasks across different sectors, including advertising, broadcasting, journalism, and public relations. The program equips students with competencies required for a wide range of communication-related work.

Entry Requirements

Sijil Tinggi Persekolahan Malaysia (STPM)

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For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Campaign Director, Consumer Advocate, Corporate Affairs Manager, Corporate Communication Manager, Foreign Affairs Officer, Public Relations Consultant

Publicist, Art Director, Special Correspondent.

Education pathway

Curriculum

Show full curriculum

Year 1

  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media
  • Media Writing
  • Media Analytics
  • Media Law & Ethics

Year 2

• New Media and Society

• Specialisation Modules

Year 3

• Media Law and Ethics

• FINAL PROJECT

- Choose 1 out of 5 Modules

• Research Project

• Internship

You will need to choose one of the specialisation below:

Digital Media Production

  • Narrative Writing
  • Digital Moving Image
  • Digital Animation and Compositing
  • Visual Storytelling
  • Audience Studies
  • Trends in New Media
  • Digital Media Creative Project

Journalism & Media Practice

  • Journalism Fundamentals
  • Newsgathering and Writing
  • Narrative Journalism
  • Broadcast Journalism
  • Activism and the Media
  • New Media Production
  • Journalism Professional Practice

Advertising & Brand Management

  • Advertising Fundamentals
  • Strategic Copywriting
  • Creative Design for Advertising
  • Brand Management
  • Corporate Identity & Branding Design
  • Media Planning and Analysis
  • Advertising & Brand Management
  • Collaborative Project

Public Relations

  • Public Relations Principles
  • Promotional Writing
  • Publicity And Media Relations
  • Crisis Management
  • Organisational Communication
  • International Public Relations
  • Public Relations Events Consultancy/Public Relations Consultancy

Available scholarships

  • International Student Tuition Fee Rebate

    A tuition fee reduction of up to RM 12,000 is available at Taylor's University for students of all nationalities. To qualify for this discount, applicants must submit their official high school certificate during the application process.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

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