Business & ManagementBachelor's
Bachelor in Digital Marketing with Honours
Universiti Teknologi Malaysia (UTM)
- Duration
- 3 years
- First year
- RM 11,062
- Intakes
- February, September
Business & Management · Bachelor's
Bachelor of Management with Honours
Universiti Teknologi Malaysia (UTM)
Program overview
The Bachelor of Management with Honours program at UTM University Malaysia is offered in both full-time and part-time modes. The academic year consists of three semesters for the first and second years, and two semesters for the third year. Students choose between operation or innovation concentrations in the second year and can select elective courses from other concentrations. Assessment is based on formative and summative evaluations throughout each semester. The eighth semester is dedicated to industrial training.
Entry Requirement
- A Senior High School Certificate or equivalent pre – university qualifications. See more details for the entry requirements based on country; and
- Pass the English Proficiency requirements
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Future Careers
Students are given the opportunity to register for courses in participating local and international universities.
The grades and credits gained can be transferred for purposes of graduation.
Curriculum
Show full curriculum
Among the courses offered
YEAR 1 (SEMESTER 1)
- Principles of Microeconomics
- Principles of Management
- Business Accounting
- Principles of Marketing
- Information Technology in Business
- Business Mathematics 3 SFMD
YEAR 1 (SEMESTER 2)
- English Communication Skills
- Principles of Macroeconomics
- Organisational Behaviour
- Financial Management
- Introduction to Operation Management
- Technology Management
- Commercial Law
YEAR 1 (SHORT SEMESTER )
- Philosophy and Current Issues
- Appreciation of Ethics and Civilisation
- Malay Language Communication 2(International Student only)
- Professional Communication Skills 1
- Value and Identity
YEAR 2 (INNOVATION CONCENTRATION) (SEMESTER 1)
- Business Statistics
- Human Resource Management
- Business Communication
- Law and Management of Intellectual Property
- International Business and Globalization
- Technology Forecasting 3 SFMD
- Elective 1
YEAR 2 (INNOVATION CONCENTRATION) (SEMESTER 2)
- Research Methods
- Technology Commercialization
- Innovation Management
- Managing Technology Based Venture
- Occupational Safety, Health & Environment
- Quality Management 3
ELECTIVE 1
- Manufacturing Technology
- Business Intelligence and Analytic
- Supply Chain Management
- General Electives (Course from other faculty)
YEAR 2 (INNOVATION CONCENTRATION)- SHORT SEMESTER
- Professional Communication Skills 2
- Foreign Language for Communication Elective
- Service Learning & CommunityEngagement Course
- Entrepreneurship and Innovation
YEAR 3 (INNOVATION CONCENTRATION) (SEMESTER 1)
- Project Management
- Strategic Management
- Technology Financing
- Strategic Management of Technology
- Undergraduate Project
- Elective 2
YEAR 3 (INNOVATION CONCENTRATION) (SEMESTER 2)
- Industrial Training (Practical)
- Industrial Training (Report)
ELECTIVE 2
- Risk Management
- Lean Six Sigma
- Service Operation Management
YEAR 2 (OPERATION CONCENTRATION) (SEMESTER 1)
- Business Statistics
- Human Resource Management
- Business Communication
- Law and Management of Intellectual
- International Business and Globalization
- Supply Chain Management
- Elective 1
YEAR 2 (OPERATION CONCENTRATION) (SEMESTER 2)
- Research Methods
- Management Science
- Procurement Management
- Logistics Management
- Quality Management
- Occupational Safety, Health & Environment
ELECTIVE 1
- Manufacturing Technology
- Business Intelligence and Analytic
- Technology Forecasting
- General Electives (Course from other faculty)
YEAR 2 (OPERATION CONCENTRATION)- SHORT SEMESTER
- Professional Communication Skills 2
- Foreign Language for Communication Elective
- Service Learning & Community Engagement Course
- Entrepreneurship and Innovation
YEAR 3 (OPERATION CONCENTRATION) (SEMESTER 1)
- Project Management
- Strategic Management
- Work Design
- Service Operation Management
- Undergraduate Project
- Elective 2
YEAR 3 (OPERATION CONCENTRATION) (SEMESTER 2)
- Industrial Training (Practical)
- Industrial Training (Report)
ELECTIVE 2
- Financial Risk Management
- Lean Six Sigma
- Strategic Management of Technology
Entry requirements
Bachelor's: strong high-school results, a foundation, or a diploma.
Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.
Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.
Career opportunities
- Business manager
- Marketing specialist
- Accountant
- Financial analyst
- Entrepreneur
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Is this program right for you?
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