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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor of Communication (Honours) in Integrated Marketing Communication

Kuala Lumpur University of Science and Technology (KLUST)

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Program overview

The Bachelor of Communication (Honours) in Integrated Marketing Communication Program at Infrastructure University Kuala Lumpur (IUKL) University Malaysia focuses on training students to design effective marketing campaigns, create brand awareness, and develop problem-solving skills in integrating marketing communication tools and functions. It is suitable for individuals interested in business and sales, offering practical training and a strong foundation in marketing communication tactics and strategies.

Entry Requirements

  • STPM: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Copy Writers
  • Advertising Executives
  • Media Planners
  • Creative Directors
  • Advertising Entrepreneurs
  • Brand Executives
  • Art Directors
  • Social Media Executives

Curriculum

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Year 1

  • MPU Subjects (U1)
  • Human Communication
  • Theories of Communication
  • Basic Marketing
  • Introduction to Integrated Marketing Communication
  • Introduction to Corporate Communication
  • Office Application Technology
  • Mass Media and Society
  • Public Relations Practices
  • Introduction to Corporate Multimedia
  • Introduction to Social Science
  • Communication Law & Ethics
  • Interactive Skills
  • MPU Subject (U2)

Year 2

  • Cross Cultural Communication
  • Corporate Writing
  • Publicity
  • Basic Entrepreneurship
  • Critical Reading Skills
  • Free Elective I
  • Consumer Behaviour
  • E-Advertising
  • Managing Advertising and Promotion
  • Branding and Positioning
  • Promotional Writing
  • International Relations
  • Research Methods
  • Knowledge Management
  • MPU Subjects (U3)

Year 3

  • Crisis Communication Management
  • IMC Campaign and Planning
  • Creative Strategies and Production in IMC
  • IMC Globalization
  • Effective Negotiation
  • Free Elective II
  • International Marketing
  • Internet Marketing
  • Industrial Training

Available scholarships

  • International Discount (Conflict-Affected Regions)

    Up to 30% coverage

    30% tuition fee reduction is available to international students arriving from conflict-affected countries. This discount carries no prerequisite conditions or academic benchmarks and will be automatically applied to the student's account upon enrollment.

  • International Discount

    Up to 50% coverage

    The student must maintain the required CGPA every semester to get the 50% discount

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

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