Business & ManagementBachelor's
Bachelor (Hons) Accounting and Finance
SEGi University
Scholarship available
- Duration
- 3 years
- First year
- RM 28,953
- Intakes
- January, May, September
Business & Management · Bachelor's
Bachelor of Business Management (Honours) in Digital Marketing
SEGi University
Program overview
The Bachelor of Business Management (Honours) in Digital Marketing Program at SEGi University Malaysia focuses on the management and marketing aspects of digital marketing. Students gain a deep understanding of digital marketing strategies and develop skills in areas such as social media marketing, SEO, content marketing, and data analytics. The program prepares students to shape a comprehensive digital marketing presence for businesses and stay updated with the current digital marketing landscape.
Entry Requirements
STPM with a minimum. Grade C (CGPA 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualifications.
For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.
Future Careers
- Digital Marketer.
- Brand Manager.
- Marketing Manager.
- Content Creator.
- Marketing Executive.
Curriculum
Show full curriculum
Year 1
Personal Development & Communication Skills
Quantitative and Statistical Methods
Principles of Economics
Business Management
Financial Accounting 1
Global and Applied Economics
Consumer Behaviour
Innovative & Creative Skills in Business
Understanding Markets and Consumers
Year 2
International Business
Managing Organisation
Customer Relationship Management
Financial Management 1
Business Law
Negotiations & Conflict Management
Digital Business
Year 3
Business-Government Relations
Management Accounting
Entrepreneurship
Strategic and Change Management
Business Research Project
Research Methodology
Electives [Choose 4 out of 5 courses]
Innovative Technology and Systems
Business Communication
Introduction to Strategic Management
Environmental Management and Technology
Business Ethics
Available scholarships
International Student Discount
Up to 20% coverage
The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL
International Student Discount
Up to 30% coverage
The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL
International Student Discount
Up to 50% coverage
The student must maintain the required CGPA every semester to get the discount Also, this dsiocunt is apply for all programs except: Nursing, Dentistry, MBBS, Optometry, ODL
Entry requirements
Bachelor's: strong high-school results, a foundation, or a diploma.
Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.
Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.
Career opportunities
- Business manager
- Marketing specialist
- Accountant
- Financial analyst
- Entrepreneur
Related programs
- Business & ManagementBachelor'sOnline
Bachelor (Hons) Accounting and Finance
SEGi University
- Duration
- 3 years
- First year
- RM 15,400
- Intakes
- January, May, June
- Business & ManagementBachelor's
Bachelor of Accountancy (Honours)
INTI International University
Scholarship available
- Duration
- 4 years
- First year
- RM 24,532
- Intakes
- January, May, August
- Business & ManagementBachelor's
Bachelor of Accounting & Finance (Honours)
INTI International University
Scholarship available
- Duration
- 3 years
- First year
- RM 29,184
- Intakes
- January, May, August
Is this program right for you?
Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.
No commitment required