Business & ManagementBachelor's
Bachelor in Accounting (Hons)
Universiti Kuala Lumpur (UniKL)
- Duration
- 4 years
- First year
- RM 18,989
- Intakes
- February, July, October
Business & Management · Bachelor's
Bachelor of Business Administration in Marketing (Honours)
Universiti Kuala Lumpur (UniKL)
Program overview
The Bachelor of Business Administration in Marketing (Honours) program at UniKL University Malaysia offers an internationally recognized degree in marketing. It aims to produce graduates who possess strong marketing and business skills, leadership abilities, a commitment to lifelong learning, and ethical practices. The program focuses on marketing theories, creative communication, critical thinking, innovation, teamwork, and applying marketing knowledge in academic and career development.
Entry Requirement
STPM: Pass STPM or its equivalent with at least Grade C (GP2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Future Careers
Graduates may find employment as:
- Private sector in all Core Industries
- Government Agencies
- Educational Institutions
- Multinational Organizations
- Global Business
- Industrial R & D in related fields
- Self-employed as an entrepreneurs
Curriculum
Show full curriculum
Among the courses offered
Semester 1
- Writing for Academic Purposes
- Principles of Economics
- Principles of Management
- Financial Accounting
- Business Mathematics
- Business Communication
Semester 2
- Isu-isu Kontemporari Muslim di Malaysia/Culture and Lifestyle in Malaysia*
- Business Ethics and Corporate Governance
- Foreign Languages 1
- Co-Curriculum
Semester 3
- Retail Management
- Finance I
- Principles of Marketing
- Organisational Behaviour
- Tamadun Islam & Tamadun Asia (TITAS) / Bahasa Melayu Komunikasi 2**
- Business Statistics
Semester 4
- Advertising&Promotion Strategy
- Consumer Behavior
- Management Information System
- Business Law
- Technopreneurship
- Elective 1
Semester 5
- Hubungan Etnik / Pengajian Malaysia 3**
- E-Marketing
- Innovation Management
- Foreign Languages 2
Semester 6
- Retail Merchandising Management
- Customer Relationship Management
- Marketing Strategy
- Marketing Management
- Elective 2
- Elective 3
Semester 7
- Sales Management
- Pricing Strategy & Tactics
- Marketing Channels Management
- Marketing Research
- Personal selling
- Elective 4
Semester 8
- Seminar
- Elective 5
- Elective 6
Semester 9
- Internship
Electives
- Human Resource Management
- Small Business Management
- Strategic Management
- Creative Problem-Solving
- Operation Management
- Supply Chain Management
Entry requirements
Bachelor's: strong high-school results, a foundation, or a diploma.
Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.
Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.
Career opportunities
- Business manager
- Marketing specialist
- Accountant
- Financial analyst
- Entrepreneur
Related programs
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Bachelor in Computing and Business Management with Honours
Universiti Kuala Lumpur (UniKL)
- Duration
- 3.5 years
- First year
- RM 20,114
- Intakes
- January, July, October
- Business & ManagementBachelor's
Bachelor of Accountancy (Honours)
INTI International University
Scholarship available
- Duration
- 4 years
- First year
- RM 24,532
- Intakes
- January, May, August
- Business & ManagementBachelor's
Bachelor of Accounting & Finance (Honours)
INTI International University
Scholarship available
- Duration
- 3 years
- First year
- RM 29,184
- Intakes
- January, May, August
Is this program right for you?
Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.
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