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WijhaUniوجهة يوني
العربية

Business & Management · Bachelor's

Bachelor of Business Administration (Hons.) Marketing Management

Multimedia University (MMU)

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Program overview

The Bachelor of Business Administration (Hons.) in Marketing Management at Multimedia University Malaysia is a three-year program that focuses on marketing management and communication. The curriculum emphasizes international marketing, strategic thinking, public speaking, and analytical thinking. Graduates are prepared for roles such as marketing executives, brand managers, market researchers, advertising professionals, and digital marketing specialists.

Entry Requirements

Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.

Curriculum

Show full curriculum

Core

Year 1

English for Business Communication

Understanding Management

Financial Accounting for Managers

Quantitative Analysis Models for Business

Entrepreneurship and Ethical Practices

Financial Management

Introductory Microeconomics

Fundamentals of Marketing

Human Capital and Organisational Behaviour

Digital Business

Cyber Security

Year 2

Introductory Macroeconomics

Quality and Operations Management

Data Analytics for Businesses

Supply Chain Management

Business Application Development

Selling and Sales Management

Business Risk Management

Innovation Management

Introduction to Financial Technologies

Management of Strategy

International Business OR International Economics

Marketing Research Methods

Promotional Marketing

Understanding Consumer

Retailing

Year 3

Business Information Systems

Strategic Management Information Systems OR Business Intelligence

Project Management

Marketing Management Research Project

International Marketing

Strategic Marketing

International Trade and Policy

Social Media and Digital Marketing

Product and Service Marketing

Industrial Training

Elective Modules

TWO (2) subjects should be taken from the following:

Brand Management

International Marketing

Selling and Sales Management

Supply Chain Management

Social Media and Digital Marketing

Enterprise Systems Planning and Management

University Subjects

Character Building

Sustainable Society

Philosophy and Current Issues

Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)

Bahasa Kebangsaan A

Integrity and Leadership

Co-curriculum

Available scholarships

  • International Student Discount

    Up to 10% coverage

    Automatically applied upon submission of the application for an official University Offer Letter.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Related programs

Is this program right for you?

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