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العربية

Business & Management · Bachelor's

Bachelor of Business Administration (Hons) in Marketing

Universiti Tenaga Nasional (UNITEN)

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Program overview

The Bachelor of Business Administration (Hons) in Marketing Program at UNITEN University Malaysia is designed to provide students with a comprehensive understanding of accounting, finance, computing, quantitative analysis, English, economics, marketing, and management. The program aims to produce professionals with deep knowledge in marketing management and the ability to generate innovative ideas, particularly in the Malaysian business context. The curriculum is carefully structured to provide students with strong theoretical and practical knowledge in marketing, preparing them for careers in the marketing sector or advanced studies such as a Master's Degree in Marketing or other MBA programs.

Entry Requirement

  • Bachelor’s Degree [Level 6, Malaysian Qualifications Framework MQF)] in a related field Pass with a minimum CGPA of 2.50
  • For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Advertising Manager
  • Sales & Marketing Manager
  • Sales & Marketing Consultant
  • Marketing Communication Manager
  • Product & Brand Manager
  • Event Manager
  • Services And Operation Managers
  • Supply Chain Managers
  • Customers Relations Managers
  • Academics

Curriculum

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  • English for Business
  • Public Speaking & Presentations
  • Islam and Civil Society I / Moral and Civil Society I
  • Islam and Civil Society II / Moral and Civil Society II
  • Islam and Civil Society I / Moral and Civil Society III
  • Hubungan Etnik
  • Tamadun Islam & Tamadun Asia
  • General Elective MPU 02
  • Financial & Managerial Accounting
  • Business Economics
  • Principles of Finance
  • Malaysian Commercial Law
  • Principles of Management
  • Business Communication
  • Organizational Behaviour
  • International Business
  • E-Business
  • Human Resource Management
  • Business Ethics
  • Operations Management
  • Strategic Management
  • Principles of Marketing
  • Business Mathematics
  • Business Research
  • Energy Management & Sustainability
  • Entrepreneurship
  • Consumer & Buyer Behaviour
  • Product & Brand Management
  • Integrated Marketing Communications
  • Sales Management
  • Services Marketing
  • Strategic Marketing
  • Issues of Marketing in Malaysia
  • Marketing Project
  • 1 Elective Course
  • Industrial Training

Subject marked (*) is required for Malaysian students only.

Available scholarships

  • International Student Tuition Fee Rebate

    A tuition fee reduction of RM 4,000 is available to students of all nationalities. This RM 4,000 The rebate will be divided equally and applied during The first year of study, specifically distributed across Semester 1 and Semester 2.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Related programs

Is this program right for you?

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