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WijhaUniوجهة يوني
العربية

Business & Management · Bachelor's

Bachelor of Business Administration (Hons.) Digital Business Management

Multimedia University (MMU)

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Program overview

The Bachelor of Business Administration (Hons.) in Digital Business Management at Multimedia University Malaysia prepares students for the AI-driven workforce. The program focuses on IT, business, marketing, and management skills for digital business transformation. Students gain business analytics and web/mobile technology knowledge. SAP and Microsoft certifications are offered. Practical experiences, industry guidance, and industrial attachments enhance skills. Graduates excel in strategic decision-making, digital process redesign, and driving digital transformation in organizations.

Entry Requirements

Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Digital Communication Specialist, Digital Marketing Specialist, Digital Sales Manager, Digital Business Consultant, Project Manager, System Developer, Technology Manager, Chief Information Officer, Business Intelligence Analyst, Knowledge Analyst, Digital System Developer, Enterprise Portal Developer, Data Analyst, Web Developer, Mobile Developer, Digital Content Creator, Social Media Analyst.

Curriculum

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Core

Year 1

• English for Business Communication

• Understanding Management

• Introductory Microeconomics

• Fundamentals of Marketing

• Financial Accounting for Managers

• Quantitative Analysis Models for Business

• Human Capital and Organisational Behaviour

• Finance Management

• Data Analytics and Business Intelligence

• International Business

• Entrepreneurship and Ethical Practices

• Business Risk Management

• Innovation Management

Year 2

• Digital Business

• Quality and Operations Management

• Global Finance

• Understanding Consumer

• Business Application Development

• Data Mining and Decision Support Systems

• Introduction to Financial Technologies

• Cybersecurity

• Introductory Macroeconomics

• Business Risk Management

• Business Research Methods

• Product and Service Marketing OR Promotional Marketing

• International Trade and Policy OR International Economics

• Supply Chain Management

• Social Media and Digital Marketing

Year 3

• Business Information Systems

• Management of Strategy

• Strategic Management Information Systems

• Project Management

• Digital Business Management Research Project

• Advanced Data Analytics for Businesses

• Web and Mobile Applications Development

• Industrial Training

Mata Pelajaran Umum (MPU) Subjects

  • U1 for Local Students
  • i. Falsafah dan Isu Semasa (Philosophy and Current Issues)
  • ii. Penghayatan Etika dan Peradaban (Appreciation of Ethics and Civilizations)
  • U1 for International Students
  • i. Falsafah dan Isu Semasa (Philosophy and Current Issues)
  • ii. Bahasa Melayu Komunikasi 2
  • U2/U3 for Local Students without credit in BM at SPM Level
  • i. Bahasa Kebangsaan A. If the student has taken this course before, he/she must take any other courses in the U2 or U3 category
  • ii. Integrity and Leadership
  • U2/U3 for Local Students who obtained credit in BM at SPM Level
  • i. Integrity and Leadership
  • ii. Any other courses in the U2 or U3 category
  • U2/U3 for Local Students who obtained credit in BM at SPM Level
  • i. Integrity and Leadership
  • ii. Any other courses in the U2 or U3 category
  • U4 – Co-Curriculum

University Course

• Character Building

• Sustainable Society

• Philosophy and Current Issues

• Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)

• Bahasa Kebangsaan A

• Integrity and Leadership

• Co-curriculum

Available scholarships

  • International Student Discount

    Up to 10% coverage

    Automatically applied upon submission of the application for an official University Offer Letter.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5.5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Related programs

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