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WijhaUniوجهة يوني

Business & Management · Bachelor's

Bachelor of Arts (Hons) in Tourism Management

Asia Pacific University of Technology & Innovation (APU)

Program overview

Embark on a transformative journey with APU University Malaysia Bachelor (Hons) in Tourism Management program. Explore a myriad of invaluable insights and skills, detailed below:

What you will learn in a glance?

In the first year, students will acquire fundamental skills essential for a successful career in tourism management. They will develop a basic understanding of key subjects such as management, law, entrepreneurship, marketing, people management, and accounting, with a specific focus on issues involved in managing services within the tourism industry. Additionally, students will be exposed to business and communication skills, computing and IT skills, and independent learning. An introduction to virtual reality and augmented reality will provide them with an understanding of the techniques and applications involved in these emerging technologies.

Moving into the second year, students will expand their knowledge and skills in business management within the context of tourism. They will develop a better understanding of topics such as international culture and communications, retail travel operations, and consumer behavior. Furthermore, they will explore various sectoral applications within tourism management. The curriculum aims to foster independent learning, preparing students for the workplace and future research endeavors.

During the 16-week internship or industrial training, students will undertake a minimum 16-week internship or industrial training. This internship experience is designed to facilitate a smooth transition from the classroom to the working environment. Students will gain practical exposure, apply their knowledge, and develop valuable skills relevant to the tourism industry.

In the third year, students will leverage their previous studies and industrial experience to tackle practical and modern issues in tourism management. They will delve into strategic and marketing aspects, as well as environmental issues within the industry. The aim is to groom students as leaders in the tourism industry, equipped with the skills and knowledge to address these challenges. A final-year project will require students to explore a topic individually, allowing them to demonstrate their academic and practical abilities in their chosen area of study.

Dual Degrees from APU and DMU United Kindom

Students who joined the Bachelor (Hons) in Tourism Management at APU University Malaysia will have the option to apply for the APU-DMU Dual Degree Scheme. Under this Scheme, students will be able to get 2 Degree Certificates and transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK. please note this is optional and costs GBP 375 Per year. For more information about this Scheme (Click here)

Entry Requirements

SPTM

• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Curriculum

Show full curriculum

Year 1

COMMON MODULES

  • Accounting Skills
  • Business and Communication Skills
  • Digital Thinking and Innovation
  • Introduction to Management
  • Marketing
  • People Management
  • Fundamental of Entrepreneurship
  • Introduction to Hospitality & Tourism
  • Introduction to Service Management
  • Legal Aspects in the Hospitality and Tourism Industry
  • Introduction to VRAR and Metaverse

Year 2

COMMON MODULES

  • Digital Marketing
  • Consumer Behaviour
  • Business Research Methods
  • Innovation Process
  • E-Tourism
  • Geography of Travel and Tourism
  • International Cultural and Communication

SPECIALISED MODULES

  • Sports and Recreational Tourism
  • Retail Travel Operations
  • Sports and Recreational Facilities Management
  • Ticketing and Computer Reservation System
  • Hospitality & Tourism Revenue Management

Year 3

COMMON MODULES

  • Crisis Management and Communication
  • Venture Building
  • International Tourism Marketing
  • Meetings, Incentives, Conventions and Exhibitions
  • Monitoring and Evaluation of Service Management
  • Managing People and Performance

SPECIALISED MODULES

  • Investigations in Tourism Management
  • Tourism in Action
  • Tourism Management Project
  • Tourism Policy, Planning and Development
  • Sustainability in Tourism & Hospitality Industry

Available scholarships

  • Yemeni & Palestinian Student Discount

    Up to 30% coverage

    A 30% tuition fee discount is available to students from Yemen and Palestine, with no prerequisite conditions. This 30% deduction is applied annually and will be deducted from the tuition fee each year of study.

  • International Student Discount

    Up to 30% coverage

    Up to 30% tuition fee discount is available to i International students. To qualify for this discount, Applicants must present their official high school certificate upon application.

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 5 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Business manager
  • Marketing specialist
  • Accountant
  • Financial analyst
  • Entrepreneur

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

No commitment required