Business & ManagementPhD
Doctor of Business Administration
INTI International University
Scholarship available
- Duration
- 3 years
- First year
- RM 19,932
- Intakes
- January, May, September
Business & Management · Bachelor's
Bachelor of Arts (Honours) Marketing
INTI International University
Program overview
The Bachelor of Arts (Honours) Marketing Program at INTI International University Malaysia exposes students to relevant marketing knowledge and equips them with specialized skills in advertising, business analytics, and digital marketing. The program emphasizes a balanced combination of theory and practical education to enhance students' understanding of the industry. This Program is in collaboration with University of Hertfordshire, UK.
Entry Requirements
STPM
A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Future Careers
Brand Manager,Product Manager,Market Research Manager,Customer Service Manager,Sales Manager
Curriculum
Show full curriculum
Year 1
- Economics for Business
- English for Business Studies 1
- English for Business Studies 2
- Essentials Skills in Marketing
- Preparing for Professional Success
- Principles of Marketing
- Introduction to Marketing Communications
- Content Creation
- Digital Landscape
- Understanding Data
Year 2
- Managing People
- Enhancing Employability in Marketing
- E-Portfolio and Employer Relations
- Consumer Behaviour
- Digital Marketing in Practice
- Marketing Insights, Analysis and Planning
- Social Media and Social Influence
- Marketing Research
- Innovation and Business Model Design
Year 3
- The Future of Marketing
- Branding and Communications Strategy
- Digital Venture Creation
- Global Marketing
- Agency Practice and Management
- Strategic Product Management
Electives**
Choose from the following
- Digital Economy and Integrated Marketing Communications OR
- Dissertation - Marketing
MPU Subjects
- Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
- Bahasa Kebangsaan A*
- Community Service
- Integrity and Anti-Corruption
- Design Thinking
- Philosophy and Current Issues
* For Malaysian students who do not have a credit in SPM BM.
Available scholarships
Sudanese Tuition Discount
Up to 50% coverage
This scholarship offers a 50% discount applicable to registration fees for students of Sudanese nationality.
International Discount up to 45 %
Up to 45% coverage
A tuition fee reduction of up to 45% is available for international students
Entry requirements
Bachelor's: strong high-school results, a foundation, or a diploma.
Typically IELTS 6 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.
Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.
Career opportunities
- Business manager
- Marketing specialist
- Accountant
- Financial analyst
- Entrepreneur
Related programs
- Business & ManagementPhD
Doctor of Philosophy (PhD) (Financial Technology) (by Research)
INTI International University
Scholarship available
- Duration
- 3 years
- First year
- RM 19,932
- Intakes
- January, April, September
- Business & ManagementBachelor's
Bachelor in Banking and Finance (Hons)
Asia Pacific University of Technology & Innovation (APU)
Scholarship available
- Duration
- 3 years
- First year
- RM 34,900
- Intakes
- July, September, November
- Business & ManagementBachelor's
Bachelor in Banking and Finance (Hons) with a specialism in Financial Technology
Asia Pacific University of Technology & Innovation (APU)
Scholarship available
- Duration
- 3 years
- First year
- RM 34,900
- Intakes
- July, September, November
Is this program right for you?
Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.
No commitment required