Skip to content
WijhaUniوجهة يوني
العربية

Art & Design · Bachelor's

Bachelor in Digital Communication Advertising With Honors

Sunway University

Check My EligibilityTalk to an Advisor

Program overview

The Bachelor in Digital Communication Advertising (Honours) at Sunway University aims to equip students with relevant knowledge in advertising and marketing, emphasizing media and public relations Through effective teaching and learning methods, students will learn how to influence audience behavior using digital marketing techniques and tools, including social media strategy, search engine optimization, search engine marketing, and digital analytics This program is also based on the BS in Digital Audiences from the Walter Cronkite School of Journalism at Arizona State University.

Entry Requirements

STPM

Average C or CGPA 2.0 (Minimum 2 principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

• Advertising Manager

• Brand Manager

• Marketing Executive

• Marketing Relations Manager

• Product Marketing

• Public Relations Manager

Curriculum

Show full curriculum

Year 1 Programme Structure

  • Intro to Human Communication
  • Film Appreciation
  • Public Speaking
  • Introduction to Psychology
  • Survey of World Religion
  • Principles of Sociology
  • Principles of Advertising
  • English 1
  • Computer Application and IT
  • Elective 1
  • Elective 2

Year 2 Programme Structure

  • Organizational Behaviour
  • Media and Society
  • Basic Mathematics
  • Intercultural Communication
  • Communication Theory
  • Communication Research Methods
  • English 2
  • Elective 3
  • Elective 4

Year 3 Programme Structure

  • Marketing and Business Performance
  • Advertising and Beyond
  • Essentials of Global Marketing
  • Essentials of Advertising and Marketing Communication
  • Media Ethics and Diversity
  • The Digital Audience
  • Digital Media Literacy I
  • Elective 5
  • Elective 6
  • Business and Professional Ethics
  • Visual Communication
  • Digital Media Literacy II
  • Digital Media & Freedom of Expression
  • Digital Audience Analysis
  • Search Engine and Research Strategy
  • Social Media Campaign
  • Internship

Elective Subjects

  • Chemistry and Society
  • Introduction to Environmental Studies
  • Introduction to Macroeconomics
  • US History to 1877
  • Introduction to Philosophy
  • Public Relations

MOHE Compulsory General Studies Subjects

For Local Students

  • Appreciation of Ethics & Civilisation
  • Bahasa Kebangsaan A (for students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Skills for Higher Education
  • Community Service for Planetary Health
  • Entrepreneurial Mindset & Skills
  • Integrity & Anti-Corruption (KIAR)
  • Philosophy & Current Issues

For International Students

  • Appreciation of Ethics & Civilisation
  • Community Service for Planetary Health
  • Critical Thinking
  • Entrepreneurial Mindset & Skills
  • Integrity & Anti-Corruption (KIAR)
  • Malay Language for Communication 2
  • Skills for Higher Education

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 6 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Graphic designer
  • UX designer
  • Interior designer
  • Art director

Related programs

Is this program right for you?

Send us your qualifications and we'll confirm your eligibility and next steps during your consultation.

Check My EligibilityChat on WhatsApp

No commitment required