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WijhaUniوجهة يوني
العربية

Communication & Media · Bachelor's

Bachelor (Hons) in Communication

Sunway University

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Program overview

This dynamic and impactful communication program is designed to produce industry-ready graduates in Corporate Communication and Public Relations. Through an innovative, holistic, and creative approach, the program collaborates closely with industry professionals to enhance classroom learning through project-based experiences. You will have the chance to engage directly with industry leaders during seminars, workshops, and classroom projects, extending your learning beyond traditional settings.

You will also have opportunities to plan and organize events, allowing you to apply your classroom knowledge in practical scenarios. The Communication and Networking Club leads various departmental initiatives, including field trips, community service projects, and festivals (when feasible). These activities add excitement and provide valuable real-world insights as part of your education.

Additionally, as you collaborate with lecturers on research-based assignments, you will develop critical thinking, perseverance, and research skills. The internship in your final year will bring together all your learning, enabling you to apply theoretical concepts in real-world practice.

Entry Requirements

STPM

Average C or CGPA 2.0 (Minimum 2 principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Dual Award

Graduates receive dual certification from Sunway University and Lancaster University.

Future Careers

  • Public relations manager
  • Account Manager
  • Media planner
  • Corporate communications director
  • Corporate image consultant
  • Branding/image strategist
  • Social media manager
  • Foundation programme officer
  • Community outreach coordinator
  • Advocacy director

Curriculum

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Year 1

  • Principles of Mass Communication
  • Principles of Corporate Communication
  • Principles of Public Relations
  • Media, Culture & Society
  • Communication Theory & Practice
  • Organisational Communication
  • Graphic Communication
  • English for the Arts
  • Creative Thinking

Year 2

  • Communication Skills
  • Digital Media Literacy
  • Free Elective 1
  • Free Elective 2
  • Global Branding & Identity
  • Integrated Marketing Communication
  • Law & Ethics in Communication
  • Media Technology
  • Public Relations Issues, Crises & Strategies
  • Public Relations: Planning, Campaign & Evaluation

Year 3

  • Communication Research Methods
  • Corporate Social Responsibility
  • Online Communities
  • Discipline Elective 1
  • Discipline Elective 2
  • Discipline Elective 3
  • Discipline Elective 4
  • Internship
  • Research Project

Discipline Electives (Choose 4)

  • Basic Narrative Analysis
  • Celebrity Culture
  • Events Management
  • Intercultural Communication
  • Investor Relations
  • Media Relations & Public Affairs
  • Political Communication
  • Public Relations Writing
  • Psychology in Communication

Free Electives

  • Global Media and Culture
  • Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.

Additional MOHE compulsory General Studies subjects

For Local Students

  • Penghayatan Etika dan Peradaban
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Falsafah dan Isu Semasa
  • Integrity & Anti-Corruption

For International Students

  • Appreciation of Ethics and Civilisation
  • Bahasa Melayu Komunikasi 2
  • Community Service for Planetary Health
  • Critical Thinking
  • Entrepreneurial Mindset and Skills
  • Integrity & Anti-Corruption

Entry requirements

Bachelor's: strong high-school results, a foundation, or a diploma.

Typically IELTS 6 or equivalent (TOEFL / PTE). Some universities offer a preparatory English program if you haven't reached the score yet.

Exact requirements vary by program, and an English certificate such as IELTS or an equivalent may be required.

Career opportunities

  • Content creator
  • PR specialist
  • Journalist
  • Social media manager

Related programs

Is this program right for you?

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