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إدارة الأعمال والتسويق · ماجستير

Master of Science in Tourism (Research)

جامعة تايلور

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Master of Science in tourist (Research) degree at Taylor's University Malaysia focuses on advanced study and research in the tourist industry. Students work in multidisciplinary teams and conduct in-depth research projects under the direction of experienced faculty members and state-of-the-art facilities. Graduates can pursue a variety of careers in academia, research facilities, governmental organizations, and the travel and tourist sector, all of which will promote and support tourism on a worldwide scale.

Entry Requirements

Bachelor's Degree

Bachelor's degree with CGPA equal or above 2.75 in the field or relevant fields

For other qualifications and certificates (e.g.,related fields,Other qualifications equivalent to a Master’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Digital marketing,Hotel property development,Cruise Industry (accommodation, entertainment, and leisure)

المنهج الدراسي

عرض المنهج كاملاً

Research Methodology

Students are required to pass the following modules (6 credit hours) in the first year of their candidature:

Year 1

  • Research Method for Social Science (Core Module)
  • Qualitative Research Methods / Quantitative Research Methods

Key Research Areas

  • Consumer Behavior
  • Destination Development
  • Destination Benchmarking
  • Environmental Management
  • Ecotourism Rating and Certification
  • Economic Impacts of Tourism
  • Food Tourism
  • Human Resource Development
  • Hospitality Services
  • Higher Education Services
  • Knowledge Management
  • Medical Tourism
  • Organisational Behaviour
  • Poverty Alleviation via Tourism
  • Product Developments
  • Rural Poverty and Tourism
  • Sustainable and Responsible Tourism
  • Sustainable Tourism Developments
  • Socio-cultural Impacts of Tourism
  • Special Interest Tourism
  • Socio-Anthropology of Tourism and Leisure
  • Services Marketing
  • Service Quality
  • Tourist Guest Behaviour
  • Tourist Guest Satisfaction
  • Tourism Development
  • Urban Tourism Management
  • Place Branding and Marketing

المنح المتاحة

  • International Student Tuition Fee Rebate

    A tuition fee reduction of up to RM 12,000 is available at Taylor's University for students of all nationalities. To qualify for this discount, applicants must submit their official high school certificate during the application process.

شروط القبول

الماجستير: شهادة بكالوريوس في مجال ذي صلة.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

تخصصات ذات صلة

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