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إدارة الأعمال والتسويق · ماجستير

Master of Business Administration with a specialism in Hospitality and Tourism

جامعة آسيا والمحيط الهادئ للتكنولوجيا والابتكار (APU)

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نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Master of Business Administration with a specialization in Hospitality and Tourism at Asia Pacific University of Technology & Innovation (APU) Malaysia is tailored to provide students with vital skills and knowledge for the hospitality and tourism industries. This program emphasizes data-driven decision making, cultivating the ability to extract insights from a management perspective to tackle business challenges. It also focuses on strategic development, helping students acquire skills for creating and implementing effective strategies that meet the specific demands of the sectors. Leadership capabilities are enhanced alongside a thorough understanding of industry best practices, while expertise in sustainability and innovation prepares students to address new trends and challenges related to sustainable practices within hospitality and tourism. Graduates of this program will achieve a competitive advantage in the job market with specialized skills applicable to these industries, generating actionable insights and providing strategic recommendations. They will utilize advanced analytical tools to inform business decisions, prepare for leadership positions, and enhance business processes and operations. This program presents an outstanding opportunity for individuals aiming to advance their careers in the vibrant fields of hospitality and tourism.

Entry Requirements

  • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

For other qualifications and certificates (e.g., Other qualifications equivalent to a Bachelor’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Chief Executive/Operations Officer
  • Hotel/Resort General Manager
  • Event Planner/Organizer
  • Restaurant/F&B Service Manager
  • Airlines/Cruise Manager
  • Tour Operator/Tourism Consultant
  • Public Relations Manager
  • Marketing/HR Manager
  • Revenue/Finance Manager

المنهج الدراسي

عرض المنهج كاملاً

Modules & Project Overview

This program comprises 13 coursework modules and a project. There are 10 compulsory core modules (including the Research Methodology module) and 3 specialization modules.

Pre-requisite Modules (for Non-Business Students)

Duration:

1 Month (Full-time)

2 Months (Part-time)

Managing People

Understanding Customers

Managerial Finance

Business Environment & Strategic Planning

Core Modules

  • Organisational Behaviour
  • Accounting & Finance for Managers
  • Managerial Economics
  • Technology Management
  • Global Strategic Management
  • Human Resource Management
  • Statistical Decision Making
  • Research Methodology
  • Entrepreneurship
  • Digital Marketing Tools and Trends

Project

  • A comprehensive project that integrates knowledge and skills acquired throughout the program.

Specialization Modules

  • Events Planning and Management
  • Leadership for Hospitality Business
  • Sustainable Tourism

المنح المتاحة

  • Yemeni & Palestinian Student Discount

    تغطية حتى 30%

    A 30% tuition fee discount is available to students from Yemen and Palestine, with no prerequisite conditions. This 30% deduction is applied annually and will be deducted from the tuition fee each year of study.

  • International Student Discount

    تغطية حتى 30%

    Up to 30% tuition fee discount is available to i International students. To qualify for this discount, Applicants must present their official high school certificate upon application.

شروط القبول

الماجستير: شهادة بكالوريوس في مجال ذي صلة.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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