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إدارة الأعمال والتسويق · ماجستير

Master of Business Administration with a specialism in Digital Leadership ODL Online Degree

جامعة آسيا والمحيط الهادئ للتكنولوجيا والابتكار (APU)

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

Embark on a transformative journey with APU University Malaysia Master of Business Administration with a specialism in Digital Leadership program. Explore a myriad of invaluable insights and skills, detailed below:

What you will learn in a glance?

The Master of Business Administration (MBA) program with a specialization in Digital Leadership offers students a focused curriculum tailored to prepare them for leadership roles in the digital era. Core business courses are complemented by specialized coursework in digital strategy, technology integration, and data analytics. Emphasis is placed on developing leadership and communication skills specifically for the digital environment. Through hands-on learning experiences, students gain practical expertise in leading organizations through digital transformation and leveraging technology for innovation. Overall, the program equips graduates with the knowledge, skills, and strategic mindset needed to succeed as digital leaders in today's rapidly evolving business landscape.

Dual Degrees from APU and DMU United Kindom

Students who joined the Master of Business Administration with a specialism in Digital Leadership program at APU University Malaysia will have the option to apply for the APU-DMU Dual Degree Scheme. Under this Scheme, students will be able to get 2 Degree Certificates and transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK. please note this is optional and costs GBP 375 Per year. For more information about this Scheme (Click here)

General Requirements:

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​​• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

المنهج الدراسي

عرض المنهج كاملاً

This programme comprises 10 coursework modules (including Research Methodology module, 3 specialisation modules and a project.

PRE-REQUISITE MODULES

(FOR NON-BUSINESS STUDENTS: Duration: 2 months (ODL))

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

CORE MODULES

  • Organisational Behaviour
  • Managerial Finance
  • Managerial Economics
  • Business Intelligence System
  • Global Strategic Management
  • Strategic Marketing Management
  • Statistical Decision Making
  • Entrepreneurship
  • Human Resource Management
  • Research Methodology
  • Project

SPECIALISATION MODULES

  • Leading Digital Business Transformation
  • Big Data Analytics and Technologies
  • Digital Execution

شروط القبول

الماجستير: شهادة بكالوريوس في مجال ذي صلة.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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