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إدارة الأعمال والتسويق · ماجستير

Master of Business Administration with a specialism in Business Analytics

جامعة آسيا والمحيط الهادئ للتكنولوجيا والابتكار (APU)

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

Embark on a transformative journey with APU University Malaysia Master of Business Administration with a specialism in Business Analytics program. Explore a myriad of invaluable insights and skills, detailed below:

What you will learn in a glance?

The Master of Business Administration (MBA) program with a specialization in Business Analytics prepares students for leadership roles in data-driven decision-making within organizations. Core business courses are supplemented with specialized training in business analytics, covering topics such as data mining, predictive modeling, and statistical analysis. Students develop critical thinking and communication skills through hands-on experiences like case studies and internships. Graduates emerge equipped to leverage data effectively and drive organizational success in today's data-driven business environment.

Dual Degrees from APU and DMU United Kindom

Students who joined the Master of Business Administration with a specialism in Business Analytics program at APU University Malaysia will have the option to apply for the APU-DMU Dual Degree Scheme. Under this Scheme, students will be able to get 2 Degree Certificates and transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK. please note this is optional and costs GBP 375 Per year. For more information about this Scheme (Click here)

General Requirements:

• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.

• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.

​​• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

المنهج الدراسي

عرض المنهج كاملاً

This programme comprises 10 coursework modules (including Research Methodology module), 3 specialisation modules and a project.

PRE-REQUISITE MODULES (FOR NON-BUSINESS STUDENTS)

Duration: 1 month (Full-time) / 2 months (Part-time)

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

CORE MODULES

  • Organisation Behaviour
  • Accounting and Finance for Managers
  • Managerial Economics
  • Technology Management
  • Global Strategic Management
  • Human Resourse Management
  • Statistical Decision Making
  • Research Methodology
  • Entreprenuership
  • Digital Marketing Tools and Trend
  • Project

SPECIALISATION MODULES

  • Business Intelligence System
  • Big Data Analytics and Technologies
  • Time Series Analysis and Forecasting

المنح المتاحة

  • Yemeni & Palestinian Student Discount

    تغطية حتى 30%

    A 30% tuition fee discount is available to students from Yemen and Palestine, with no prerequisite conditions. This 30% deduction is applied annually and will be deducted from the tuition fee each year of study.

  • International Student Discount

    تغطية حتى 30%

    Up to 30% tuition fee discount is available to i International students. To qualify for this discount, Applicants must present their official high school certificate upon application.

شروط القبول

الماجستير: شهادة بكالوريوس في مجال ذي صلة.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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