تخطَّ إلى المحتوى
وجهة يونيWijhaUni

إدارة الأعمال والتسويق · ماجستير

Master of Business Administration with a specialism in Artificial Intelligence (MBAi)

جامعة آسيا والمحيط الهادئ للتكنولوجيا والابتكار (APU)

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Master of Business Administration with a specialism in Artificial Intelligence (MBAi) at Asia Pacific University of Technology & Innovation (APU) Malaysia is designed to develop professionals who can lead at the intersection of business strategy and emerging AI technologies. The programme combines a solid grounding in core management disciplines with specialised AI modules, enabling students to design, manage and scale AI-driven solutions across functions such as operations, marketing, finance and customer experience.

Graduates gain practical skills in applying AI platforms and data‑driven insights to solve real‑world problems, lead digital transformation projects, and align technological innovation with organisational goals. The MBAi builds strategic leadership, analytical decision‑making and project management capabilities, preparing candidates for senior executive roles, career pivots into AI‑centred industries, or entrepreneurial ventures that leverage AI for competitive advantage.

Entry Requirements

  • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.

For other qualifications and certificates (e.g.,Other qualifications equivalent to a Bachelor’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • AI Integration Specialist
  • AI Product Manager
  • AI Innovation Manager
  • AI Strategy Consultant
  • AI Strategy Manager
  • Chief AI Officer
  • AI Strategy Consultant
  • Business Intelligence Analyst
  • Business Intelligence (BI) Manager
  • Business Development Manager
  • Digital Transformation Lead

المنهج الدراسي

عرض المنهج كاملاً

Pre-Requisite Modules (For Non-Business Students)

Duration

  • 1 month (Full-time) / 2 months (Part-time)

Modules

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

Core Modules

Modules

  • Organisational Behaviour
  • Accounting & Finance for Managers
  • Managerial Economics
  • Technology Management
  • Global Strategic Management
  • Digital Marketing Tools & Trend
  • Statistical Decision Making
  • Entrepreneurship
  • Human Resource Management
  • Research Methodology
  • Project

Specialisation Modules

Modules

  • Artificial Intelligence
  • Business Intelligence Systems
  • AI for Strategic Leadership

شروط القبول

الماجستير: شهادة بكالوريوس في مجال ذي صلة.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

هل يناسبك هذا التخصص؟

أرسل لنا مؤهلك الدراسي وسنخبرك بأهليتك والخطوات التالية خلال الاستشارة.

بدون أي التزام