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إدارة الأعمال والتسويق · ماجستير

Master of Business Administration (Marketing)

جامعة نيلاي

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

Advanced training in marketing strategies and procedures is the main focus of Nilai University's Master of Business Administration (MBA) program with a specialty in marketing. Students study subjects including market research, brand management, digital marketing, and marketing strategy creation through a blend of core MBA courses and specialized marketing curriculum. Graduates can go on to work in public relations, advertising, market research, marketing consultancy, or as executives in marketing departments inside companies.

Entry Requirements

Bachelor’s Degree (Level 6, Malaysian Qualifications Framework) in a related field with a minimum CGPA of 2.50 out of 4:00

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Career

  • apply theories and concepts in the decision making process in the business environment.
  • supervision and adhere to legal, ethical and professional practices.
  • generate solutions to problems using scientific and critical thinking skills.
  • demonstrate the skills and principles of lifelong learning in their academic and career development.

المنهج الدراسي

عرض المنهج كاملاً

Programme Module

BASIC COURSES

  • BA4401 Financial Management
  • BM4403 Marketing Management
  • BM4404 Managerial Economics
  • BM4406 Research Methodology
  • BM4401 Organisational Management
  • BM4402 Operations Management
  • EB4401 Statistics And Decision Analysis
  • BM4405 Ethics And Business Law

ADVANCED COURSES

  • BM4413 Consumer Behaviour
  • BM4414 International Marketing
  • BM4415 Marketing Channels

PROJECT PAPER

  • BA4417 Project Paper
  • Pre-requisites : Completion of 80% of the core modules of the programme

المنح المتاحة

  • International Discount (MENA Region)

    تغطية حتى 30%

    A 30% tuition fee reduction is available to students originating from the MENA region. This discount features no prerequisite conditions and will be applied automatically to eligible student accounts upon enrollment.

  • International Discount

    تغطية حتى 50%

    A 50% tuition fee reduction is available to all international students. To qualify, applicants must present their official high school certificate during the application process. To retain this 50% discount throughout their studies, students must maintain the required minimum CGPA at the end of every semester.

شروط القبول

الماجستير: شهادة بكالوريوس في مجال ذي صلة.

عادةً IELTS بدرجة 6 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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