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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Management (Marketing) with Honours

الجامعة التكنولوجية الماليزية (UTM)

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Management (Marketing) with Honours program at UTM University Malaysia is offered in full-time mode and follows a two-semester academic session. The subjects are structured in a sequence from basic to advanced levels of knowledge. Assessment in the program is based on both formative and summative evaluations conducted throughout each semester.

Entry Requirement

  • A Senior High School Certificate or equivalent pre – university qualifications. See more details for the entry requirements based on country; and
  • Pass the English Proficiency requirements

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Graduates of the programme may work as product marketing managers, marketing assistants/executives,purchasing and administration executives, or hold management and marketing related posts in industries within an ICT environment or in ICT-based organisations.

المنهج الدراسي

عرض المنهج كاملاً

Among the courses offered

YEAR 1 (SEMESTER 1)

  • Principles of Marketing 3 SBSD 1023 Business Mathematics
  • Principles of Microeconomics
  • Design and Creativity in Marketing
  • Principles of Management
  • Graduate Success Attributes
  • Philosophy and Current Issue
  • (Local Student) /Malay Language for Communication 2 (International Student)

YEAR 1 (SEMESTER 2)

  • Business Mathematics
  • Principles of Macroeconomics
  • Consumer Behavior
  • Human Resource Management
  • English Communication Skills
  • Philosophy and Current Issue
  • Introduction to Entrepreneurship

YEAR 2 (SEMESTER 1)

  • Business Accounting
  • Service-Learning Co-Curriculum Elective
  • Financial Management
  • Introduction to Operation Management
  • Generic Skills / Knowledge Enhancement Elective
  • Science and Technology Thinking
  • Marketing Information Systems

YEAR 2 (SEMESTER 2)

  • Business Statistics
  • Product Management
  • Integrated Marketing Communication
  • SBSD 2053 Introduction to Operation
  • Academic Communication Skills
  • UXXX 2XX2 Generic Skills / Knowledge
  • Pricing Decision
  • Appreciation of Ethics and Civilizations

YEAR 3 (SEMESTER 1)

  • Advertising & Promotion
  • Digital Marketing
  • Global Marketing
  • Commercial Law
  • Service Marketing
  • Professional Communication Skills

YEAR 3 (SEMESTER 2)

  • Seminar in Contemporary Marketing
  • Retail Management
  • Marketing Research
  • Foreign Language Elective
  • Elective I
  • Extra-Curricular Experiential Learning (ExCEL)

ELECTIVE I & II

(Student choose courses from the following list – subject to if being offered)

  • Code Subject Credit
  • Marketing For Innovative Products
  • Supply Chain Management
  • Tourism Marketing
  • Management and Cyber Law
  • Islamic Marketing

YEAR 4 (SEMESTER 1)

  • Final Year Project
  • Customer Relationship Management
  • Strategic Marketing
  • Elective III
  • Elective IV
  • Elective V

YEAR 4 (SEMESTER 2)

  • Industrial Training (Report)
  • Industrial Training (Practical)

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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