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وجهة يونيWijhaUni
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الإعلام والاتصال · بكالوريوس

Bachelor of Communication (Strategic Communication) (Hons)

جامعة الوسائط المتعددة (MMU)

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نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Communication (Hons.) in Strategic Communication program focuses on developing creativity, innovation, analytical skills, and practical knowledge in strategic communication. Graduates are prepared for careers as strategic communication specialists, public relations managers, marketing communication managers, social media strategists, or brand consultants in various sectors.

Entry Requirements

Pass Matriculation / Foundation or its equivalent, with a minimum CGPA of 2.00 including a minimum of Grade C in English at SPM/O-Level or its equivalent.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.

المنهج الدراسي

عرض المنهج كاملاً

Core

Year 1

• Fundamentals of Strategic Communication

• Communication Theories

• Media Culture

• Fundamentals of English

• Stakeholders Management

• Media Law

• English for Academic Purposes

• Intercultural Communication

• Public Relations Strategies

• Marketing Communication Strategies

• Workplace Communicatio

Year 2

• Corporate Communication

• Social Media Strategies

• Media Publishing and Corporate Design

• Strategic Thinking and Planning

• Integrated Promotional Communication

• Semiotic Studies

• Multimedia Applications for Communication

Year 3

• Corporate Strategy

• Design Thinking for Strategic Communication

• Crisis Communication Strategy

• Event Planning and Management

• Corporate Reputation Management

• Corporate Advertising

• Corporate Writing

• Negotiation in Professional Contexts

• Capstone Project

• Internship

Elective Modules

Creative Writing

Consumer Trends

Creativity and Innovation

Becoming A Leader

Corporate Training

Professional Image and Etiquette

Office Application for Professionals

Spanish Language 1

Korean Language

French Language 1

Chinese Level 1

Japanese Language 1

German Language 1

Spanish Language 2

Korean Language 2

French Language 2

Chinese Level 2

Japanese Language 2

German Language 2

Spanish Language 3

Korean Language 3

French Language 3

Chinese Level 3

Japanese Language 3

MPU Courses

U1

• Hubungan Etnik

• Tamadun Islam dan Tamadun Asia

• Pengajian Malaysia 3 (International Students)

• Bahasa Malaysia Komunikasi 2 (International Students)

U2

• Bahasa Kebangsaan A

• Entrepreneurship and Lean Start-up

U3

• Stress & Well-Being among Malaysians

U4

• Personal Social Responsibility

For more information please contact our educational consultants or submit your application for Admission assessment.

المنح المتاحة

  • International Student Discount

    تغطية حتى 10%

    Automatically applied upon submission of the application for an official University Offer Letter.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • صانع محتوى
  • أخصائي علاقات عامة
  • صحفي
  • مدير تواصل اجتماعي

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