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وجهة يونيWijhaUni
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إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Business Management (Hons.)

جامعة الوسائط المتعددة (MMU)

تحقق من أهليتكتحدّث مع مستشار

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

Bachelor of Business Management at Multimedia University Malaysia Graduates of the program will acquire basic organizational management knowledge, skills, and techniques, as well as the core knowledge of applying multimedia and ICT for strategic purposes in the management of various business organizations. This three-year program develops students' leadership values, understanding of the fundamentals of operations and strategic management, and the use of technology based on identified competitive factors.

Entry requirements

Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Executives and Managers for Human Resource Management, Business Management, Project Management, Business Development, Sales, And Education.

المنهج الدراسي

عرض المنهج كاملاً

Core

Year 1

Management

Managerial Mathematics

Principles of Financial Accounting

Principles of Management Accounting

Managerial Statistics

Fundamental of Marketing

English for Business Studies

Entrepreneurship

Advanced Managerial Statistics

Fundamentals of Economics

Principles of Finance

Digital Transformation Technologies

Critical Thinking and Applications in Management

Year 2

Elective 1

Business & Society

Global Management

Business Law

Project Management

Production and Operation Management

English for Business Communication

Strategic Management

Management of Technology

Organizational Behavior

TQM for Managers

Business Analytics

Analytical Programming

Year 3

Management Decision Science

Industrial Training

Research Methodology

Leadership

Psychology

Human Resource Management

Elective 2

Elective 3

Elective 4

Elective Modules

Global Marketing

Leadership

Small Business Management

Change and Innovation Management

Labour Economics

Digital Media in Business

Product Planning and Management

Investments

Seminar in Web Marketing

Tourism Marketing

Event Marketing

Theory of Inventive Problem Solving

Environmental and Resource Economics

University Subjects

U1 Hubungan Etnik

U1 TITAS

U4 Co-curriculum

U2 Bahasa Malaysia

U3 Introduction to Multicultural Studies/ Stress and Well-Being among Malaysian/ Islamic Institutions in Malaysia

U1 – Pengaijan Malaysia

U1 – BM Komunikasi 2

U2 – Foreign Language

U2 Entrepreneurship in Cross-Border E-commerce

المنح المتاحة

  • International Student Discount

    تغطية حتى 10%

    Automatically applied upon submission of the application for an official University Offer Letter.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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