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وجهة يونيWijhaUni

إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Business Administration (Hons.) International Business

جامعة الوسائط المتعددة (MMU)

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

The Bachelor of Business Administration (Hons.) in International Business at Multimedia University Malaysia is a three-year program that focuses on global business practices. The curriculum covers diverse disciplines, incorporating aspects of globalization and its impact on organizations. Students gain practical experience through industrial visits, talks, seminars, and training. The program emphasizes international trade, global finance, and prepares graduates for careers in international business roles.

Entry Requirements

Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Managers and executives in international companies, business owners.

المنهج الدراسي

عرض المنهج كاملاً

Core

Year 1

Entrepreneurship and Ethical Practices

English for Business Communication

Financial Management

Fundamentals of Marketing

Financial Accounting for Managers

Human Capital and Organisational Behaviour

Introductory Microeconomics

Introductory Macroeconomics

Quantitative Analysis Models for Business

Understanding Management

Business Risk Management

Year 2

International Business

International Economics

Innovation Management or Social Media and Digital Marketing

Introduction to Financial Technologies

Business Information Systems

Digital Business

Data Analytics for Businesses

Global Finance

Management of Strategy

Occupational Safety and Health

Quality and Operations Management

Understanding Consumer

Year 3

Business Research Methods

Global Operations Management

International Trade and Policy

International Management

International Marketing

Issues in International Business

Legal Environment of International Business

Project Management

Strategic Management Information Systems or Business Intelligence

Supply Chain Management

International Business Research Project

Industrial Training

Elective Modules

TWO (2) subjects should be taken from the following:

Global Operations Management

International Political Economy

Issues in International Business

International Human Resource Management

Supply Chain Management

International Economics

Enterprise Systems Planning and Management

The other ONE (1) elective subject may be taken from the above list OR any major and elective subject offered by the BBA/BBKM programmes in the Faculty

University Subjects

Character Building

Sustainable Society

Philosophy and Current Issues

Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)

Bahasa Kebangsaan A

Integrity and Leadership

Co-curriculum

المنح المتاحة

  • International Student Discount

    تغطية حتى 10%

    Automatically applied upon submission of the application for an official University Offer Letter.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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