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وجهة يونيWijhaUni

إدارة الأعمال والتسويق · بكالوريوس

Bachelor of Arts (Hons) in Business Management

جامعة آسيا والمحيط الهادئ للتكنولوجيا والابتكار (APU)

نظرة عامة

تفاصيل البرامج معروضة باللغة الإنجليزية كما توفرها الجامعات.

Embark on a transformative journey with APU University Malaysia Bachelor (Hons) in Business Management program. Explore a myriad of invaluable insights and skills, detailed below:

What you will learn in a glance?

In the first year, students will gain a foundational understanding of the business environment. They will be introduced to key areas such as management, law, accounting, economics, entrepreneurship, and marketing. Additionally, they will develop essential business and communication skills, computing and IT proficiency, quantitative analysis abilities, and independent learning capabilities. This level aims to provide students with a solid grounding in the theories and practices of business management.

Moving into the second year, Building upon the knowledge acquired in Level 1, students will delve into more advanced subjects. They will explore behavioral science, business ethics, governance, critical thinking in management, and international culture and communications. Furthermore, they will develop a deeper understanding of functional management in various areas. The curriculum will incorporate industry-leading software, supported by SAP, to provide students with hands-on experience in core business processes. Emphasis will be placed on nurturing independent learning skills to prepare students for the workplace and further research.

During the 16-week internship or industrial training, students will have the opportunity to apply their theoretical knowledge in a real-world working environment. This practical training, lasting for a minimum of 16 weeks, is designed to facilitate a smooth transition from the classroom to the professional realm. Students will gain valuable industry experience and develop the necessary skills and competencies required in the workplace.

In the third year, students will focus on tackling practical and contemporary issues in business management. They will develop leadership and strategic management skills with the aim of grooming them as future business leaders. In their final year, students will undertake a project where they will individually explore a specific topic within their chosen area of study. This project serves as a demonstration of their academic and practical abilities, showcasing their expertise in their field of specialization.

Dual Degrees from APU and DMU United Kindom

Students who joined the Bachelor (Hons) in Business Management at APU University Malaysia will have the option to apply for the APU-DMU Dual Degree Scheme. Under this Scheme, students will be able to get 2 Degree Certificates and transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK. please note this is optional and costs GBP 375 Per year. For more information about this Scheme (Click here)

Entry Requirements

SPTM

A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

المنهج الدراسي

عرض المنهج كاملاً

Year 1

COMMON MODULES

  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Digital Thinking and Innovation
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills

Year 2

COMMON MODULES

  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Enterprise Resource Planning with SAP Platform

SPECIALISED MODULES

  • E-Business Management
  • Critical Thinking in Management
  • Employee Development
  • International Culture and Communications
  • Operations Management

ELECTIVE MODULES (CHOOSE 2)

  • Managing Finance OR Financial Management
  • Commercial Law OR Company Law

Year 3

COMMON MODULES

  • Strategic Management
  • Leadership Theory and Practice

SPECIALISED MODULES

  • Asian Economics
  • Business Management Project
  • Contemporary Management
  • Entrepreneurship
  • Investigation in Business Management
  • Managing Change
  • Managing People and Performance

ELECTIVE MODULES (CHOOSE 2)

  • Corporate Finance OR Building Customer Relationship
  • Strategic Marketing Planning OR Innovation Management and New Product Development

المنح المتاحة

  • Yemeni & Palestinian Student Discount

    تغطية حتى 30%

    A 30% tuition fee discount is available to students from Yemen and Palestine, with no prerequisite conditions. This 30% deduction is applied annually and will be deducted from the tuition fee each year of study.

  • International Student Discount

    تغطية حتى 30%

    Up to 30% tuition fee discount is available to i International students. To qualify for this discount, Applicants must present their official high school certificate upon application.

شروط القبول

البكالوريوس: الثانوية مع معدل مرتفع، أو الفاونديشن، أو الدبلوم.

عادةً IELTS بدرجة 5.5 أو ما يعادلها (TOEFL / PTE). بعض الجامعات توفر برنامج لغة تحضيري لمن لم يحقق الدرجة.

تختلف الشروط الدقيقة حسب التخصص، وقد تُطلب شهادة لغة إنجليزية مثل IELTS أو ما يعادلها.

الفرص المهنية

  • مدير أعمال
  • أخصائي تسويق
  • محاسب
  • محلل مالي
  • رائد أعمال

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